Up Digital · E-Commerce Marketing Miami

E-commerce marketing
for Miami
DTC brands.

The DTC brands that grow profitably in Miami win the same four battles: a store that converts on mobile, ads that bring buyers instead of cheap clicks, email and SMS flows that recover carts and bring people back, and reviews and UGC that make the next buyer trust you. Up Digital runs all four: Shopify store and CRO, Meta and Google ads, email and SMS, and retention, from our office at 340 SE 3rd Street.

Wynwood · Design District · Brickell · Coral Gables · Miami Beach

95
Campaigns Run
One consumer brand program, The INKEY List
2.6M
Impressions
Across those 95 campaigns
3,936
Leads Generated
Dental America paid ads program
3.4x
Return on Ad Spend
Dental America, $191,480 spend
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What actually sells for a Miami DTC brand

Store That ConvertsMobile-first CRO
Meta + Google AdsBuyers, not clicks
Email + SMS FlowsCarts recovered
Reviews + UGCTrust that compounds
Retention AnalyticsLTV over vanity
01 · Who It Is For

Who hires an
e-commerce agency?

Founders and brand teams whose store is live but whose growth has stalled: beauty and skincare brands from Wynwood and the Design District, fashion labels selling nationwide from Miami, food and beverage brands building subscriptions, and wellness brands that need compliant, education-led funnels. Up Digital is an Awwwards nominee agency based in Miami, and DTC is the work our team has done the longest.

Beauty & Skincare
Serums, Cosmetics & Care
UGC, before and after, subscriptions
Fashion
Apparel & Accessories
Drops, lookbooks, seasonal pushes
Food & Beverage
Snacks, Coffee & Drinks
Subscriptions, bundles, repeat orders
Wellness
Supplements & Self-Care
Education-led funnels, compliant claims

Categories We Serve

Beauty & SkincareFashion & ApparelFood & BeverageWellness & Self-CareHome & LifestyleJewelryPet ProductsConsumer Tech
02 · Services

What does e-commerce
marketing actually include?

Six services that cover the whole funnel: found on Google and social, trusted through reviews, and bought again through flows that bring customers back. Pick a bundle or start with the one gap that costs you orders today.

Shopify Store + CRO

A store that loads fast, answers objections on the product page, and makes checkout one tap on mobile. We rebuild slow stores and run A/B tests on the pages that decide the sale, with AI for your business built into the workflow.

  • Store build or redesign from $1,800
  • Product page and checkout CRO
  • Speed, mobile, and tracking fixes

Meta + Google Ads

Prospecting creative that finds new buyers, retargeting that closes them, and Shopping campaigns that capture people ready to buy. Tight account structure, weekly creative testing, and tracking that ties every sale to its source.

  • Prospecting, retargeting, Shopping
  • Creative testing every week
  • Pixel, CAPI, and attribution setup
See how we run paid media in Miami →

Email + SMS Flows

The revenue your store already earned but never collected: welcome, abandoned cart, abandoned browse, post-purchase, and winback flows, written in your brand voice and measured on revenue per recipient.

  • Five core flows, then campaigns
  • Revenue per recipient reporting
  • SMS only where it earns its place

Social, UGC + Influencer

Content that sells, not content that fills a feed: product demos, creator UGC, and Miami influencer seeding, briefed and tested like any other ad. Winners get budget, losers get cut.

  • UGC briefs and creator seeding
  • Short video for Meta and TikTok
  • Whitelisting winning creator ads

Content + AI Visibility

Answer-first content that ranks and gets cited: buying guides, comparisons, and FAQs that AI assistants quote when shoppers ask which brand to pick. Your store becomes the answer, not just a link.

  • Buying guides and comparisons
  • Question-shaped FAQs
  • Consistent entity data

Analytics + Retention

One dashboard for the numbers that decide the budget: cost per purchase, repeat rate, lifetime value, and margin per channel. Weekly reporting, no vanity metrics, and a plan for the next cohort of buyers.

  • LTV and repeat purchase tracking
  • Channel margin reporting
  • Cohort and seasonal planning
03 · Proof

What results back
this team up?

Straight answer: we publish numbers we can show you, from the same team that would run your brand's marketing. Our verified case work is in consumer brands and paid media, and our Miami work comes from local businesses competing in the toughest local packs. Here is both, labeled as what it is.

Case Study · Consumer DTC

The INKEY List

A consumer brand program run end to end by our team: always-on campaigns across paid social, built for reach and repeat purchase. The same creative and media system we bring to DTC brands.

95
Campaigns
2.6M
Impressions
949,968
People Reached
Case Study · Paid Ads

Dental America

A local-services paid ads program where every dollar had to turn into booked appointments. Local intent, tight geo targeting, and weekly optimization: the same discipline DTC ad budgets need.

$191,480
Ad Spend
3,936
Leads
3.4x
ROAS

And on the Miami market itself

Miami is one of the most competitive DTC markets in the US: beauty, fashion, and wellness brands from Wynwood to the Design District all fight for the same feed space and the same shoppers. Our store, ads, and retention system is built for exactly this kind of fight.

We run the same full-funnel playbook for other Miami industries

The system is the same, store, ads, flows, and retention, tuned per industry. See how it works for yours:

How We Start

How does an e-commerce
program get launched?

Audit first, store second, spend third. Whether you are a new Shopify brand or a seven-figure store that stalled, the sequence is the same, and you see the plan before any budget moves.

01Prep

Weeks 1-2 · Audit & Setup

  • Discovery call: products, margins, average order, repeat rate, goals
  • Audit of store speed, conversion gaps, tracking, and ad accounts
  • Pixel and conversion API wired: every sale traced to its source
  • Email and SMS baseline: what flows exist, what they earn today
  • Competitor creative and pricing analysis in your category
02Launch

Weeks 3-4 · Launch

  • Store fixes live: speed, product pages, cart, and checkout
  • Meta and Google ads live with first creative tests
  • Five core email and SMS flows live
  • UGC and creator briefs out, first content back
  • Retention dashboard live: cost per purchase, repeat rate, LTV
03Scale

Ongoing · Grow

  • Ads optimized weekly against cost per purchase and margin
  • Creative testing: kill losers, scale winners, brief new angles
  • Flows and campaigns tuned around launches and seasons
  • Monthly report: orders, revenue, repeat rate, LTV by channel
  • Drops and retail pushes: Wynwood, Design District, and beyond

You own every account and asset · Reporting weekly · No percentage-of-spend fees

04 · Pricing

What does it cost
in Miami?

Published rates, no quote games. Monthly services start at $1,800/month, bundles run $3,600 to $9,900/month, and ad budgets are scoped honestly per category after a discovery call, because a $40 average order needs a very different plan than a $200 one.

Most Popular · Growth Bundle
$6,600
/month · ads + email and SMS flows

The full funnel in one plan: Meta and Google ads bringing buyers, email and SMS flows bringing them back. Ad spend is separate and billed directly to the platforms.

Start Bundle
$3,600
/month · ads + flows

For brands that want profitable ads first: one ads channel managed end to end plus the five core email and SMS flows, store fixes when you are ready.

Monthly services
Meta + Google ads management
$1,800/mo from
Email + SMS flows and campaigns
$1,700/mo from
Social growth + UGC
$1,700/mo from
Shopify store build or redesign
$1,800from, one-time
Content + AI visibility
$1,800/mo from
Everything bundle (all services above)
$9,900/mo
✓ Store + CRO✓ Ads management✓ Email + SMS flows✓ Weekly reporting✓ Creative testing✓ Full account ownership

3-month minimum · Ad spend billed directly to platforms · Shopify-first builds

05 · FAQ

Questions Miami
DTC brands
ask us first.

Four things, in this order: a store that converts on mobile, ads that bring the right buyers instead of cheap clicks, email and SMS flows that recover carts and bring people back, and reviews and UGC that make the next buyer trust you. Brands that win all four grow profitably in Miami and beyond. Everything else, branding, PR, organic social, is support for these four.

Monthly plans start at $1,800/month for ads management or for email and SMS flows. A Shopify store build or redesign starts at $1,800 as a one-time project, and bundles run from $3,600 to $9,900/month. Ad spend is billed separately and directly to the platforms. We scope the budget honestly after the audit, because a $40 average order needs a very different plan than a $200 one.

Meta first when you need demand: prospecting creative finds new buyers and retargeting closes them. Google first when demand already exists: Shopping and branded search capture people ready to buy. Most DTC brands we work with run both, with email and SMS layered on top so no click is wasted. Neither works without a store that converts and tracking that tells the truth.

Yes, Shopify is our first choice for DTC brands: fast to launch, easy for your team to run, and the app ecosystem covers subscriptions, bundles, and loyalty out of the box. We build new stores and rebuild slow ones, with conversion rate optimization on the product page, cart, and checkout. If you are on another platform, we tell you honestly whether a move is worth it.

The five that pay for themselves: welcome series, abandoned cart, abandoned browse, post-purchase, and winback. Then campaigns around launches, drops, and seasons. Every flow is written for your brand voice, tested, and measured on revenue per recipient, not open rates. SMS is used sparingly, only where it earns its place.

In-house first: product photography direction, ad creative built for the feed, and short video cut for Meta, TikTok, and Reels. Then UGC from real customers and Miami creators, briefed and tested like any other ad. We kill underperformers weekly and scale winners, so creative is a system, not a one-off shoot.

Leading indicators move in the first weeks: add-to-carts, checkout starts, email revenue, and cost per purchase trending down. Profitable, stable ROAS usually compounds over 60 to 90 days as creative testing, audience learning, and flows build. Anyone promising a fixed ROAS in week one is guessing; we report the leading numbers weekly so you see the build.

Yes. We are based in Miami and most of our DTC work is for brands selling across the US, with Miami as the home base for shoots, creators, and launches. Local Miami brands get the extra edge of neighborhood targeting, local creators, and Wynwood and Design District retail tie-ins where they fit.

Monthly plans run on a 3-month minimum, because e-commerce marketing compounds and one month is not enough data to judge. After that, plans continue month to month. You keep full ownership and admin access to every account, profile, and asset from day one.

Access to your store and ad accounts, your brand assets, and three numbers: average order value, repeat purchase rate, and the margin you need to protect. The free audit covers the rest: store speed and conversion gaps, tracking health, ad account structure, and the flows you are missing.

06 · The Team
Maria Gorn
Maria
Founder & Art
Olia Kvitko
Olia
Marketing & Advertising
Victoria Murga
Victoria
Strategy & Consulting
Lisa Medviedieva
Lisa
Director of Marketing
Tatiana Stektser
Tatiana
Paid Ads &
Valeria Denga
Valeria
Influencer Marketing Manager

07 · Start Here

Sell more
online.

Book a free audit. We review your store, ads, and email flows, then map the first 30 days: conversion fixes, campaigns, and the flows that bring customers back.

340 SE 3rd Street, Miami, FL 33131

No lock-in after 3 months · You own every account