E-commerce marketing
for Miami
DTC brands.
The DTC brands that grow profitably in Miami win the same four battles: a store that converts on mobile, ads that bring buyers instead of cheap clicks, email and SMS flows that recover carts and bring people back, and reviews and UGC that make the next buyer trust you. Up Digital runs all four: Shopify store and CRO, Meta and Google ads, email and SMS, and retention, from our office at 340 SE 3rd Street.
Wynwood · Design District · Brickell · Coral Gables · Miami Beach
What actually sells for a Miami DTC brand
Who hires an
e-commerce agency?
Founders and brand teams whose store is live but whose growth has stalled: beauty and skincare brands from Wynwood and the Design District, fashion labels selling nationwide from Miami, food and beverage brands building subscriptions, and wellness brands that need compliant, education-led funnels. Up Digital is an Awwwards nominee agency based in Miami, and DTC is the work our team has done the longest.
Categories We Serve
What does e-commerce
marketing actually include?
Six services that cover the whole funnel: found on Google and social, trusted through reviews, and bought again through flows that bring customers back. Pick a bundle or start with the one gap that costs you orders today.
Shopify Store + CRO
A store that loads fast, answers objections on the product page, and makes checkout one tap on mobile. We rebuild slow stores and run A/B tests on the pages that decide the sale, with AI for your business built into the workflow.
- Store build or redesign from $1,800
- Product page and checkout CRO
- Speed, mobile, and tracking fixes
Meta + Google Ads
Prospecting creative that finds new buyers, retargeting that closes them, and Shopping campaigns that capture people ready to buy. Tight account structure, weekly creative testing, and tracking that ties every sale to its source.
- Prospecting, retargeting, Shopping
- Creative testing every week
- Pixel, CAPI, and attribution setup
Email + SMS Flows
The revenue your store already earned but never collected: welcome, abandoned cart, abandoned browse, post-purchase, and winback flows, written in your brand voice and measured on revenue per recipient.
- Five core flows, then campaigns
- Revenue per recipient reporting
- SMS only where it earns its place
Social, UGC + Influencer
Content that sells, not content that fills a feed: product demos, creator UGC, and Miami influencer seeding, briefed and tested like any other ad. Winners get budget, losers get cut.
- UGC briefs and creator seeding
- Short video for Meta and TikTok
- Whitelisting winning creator ads
Content + AI Visibility
Answer-first content that ranks and gets cited: buying guides, comparisons, and FAQs that AI assistants quote when shoppers ask which brand to pick. Your store becomes the answer, not just a link.
- Buying guides and comparisons
- Question-shaped FAQs
- Consistent entity data
Analytics + Retention
One dashboard for the numbers that decide the budget: cost per purchase, repeat rate, lifetime value, and margin per channel. Weekly reporting, no vanity metrics, and a plan for the next cohort of buyers.
- LTV and repeat purchase tracking
- Channel margin reporting
- Cohort and seasonal planning
What results back
this team up?
Straight answer: we publish numbers we can show you, from the same team that would run your brand's marketing. Our verified case work is in consumer brands and paid media, and our Miami work comes from local businesses competing in the toughest local packs. Here is both, labeled as what it is.
The INKEY List
A consumer brand program run end to end by our team: always-on campaigns across paid social, built for reach and repeat purchase. The same creative and media system we bring to DTC brands.
Dental America
A local-services paid ads program where every dollar had to turn into booked appointments. Local intent, tight geo targeting, and weekly optimization: the same discipline DTC ad budgets need.
And on the Miami market itself
Miami is one of the most competitive DTC markets in the US: beauty, fashion, and wellness brands from Wynwood to the Design District all fight for the same feed space and the same shoppers. Our store, ads, and retention system is built for exactly this kind of fight.
We run the same full-funnel playbook for other Miami industries
The system is the same, store, ads, flows, and retention, tuned per industry. See how it works for yours:
How does an e-commerce
program get launched?
Audit first, store second, spend third. Whether you are a new Shopify brand or a seven-figure store that stalled, the sequence is the same, and you see the plan before any budget moves.
Weeks 1-2 · Audit & Setup
- Discovery call: products, margins, average order, repeat rate, goals
- Audit of store speed, conversion gaps, tracking, and ad accounts
- Pixel and conversion API wired: every sale traced to its source
- Email and SMS baseline: what flows exist, what they earn today
- Competitor creative and pricing analysis in your category
Weeks 3-4 · Launch
- Store fixes live: speed, product pages, cart, and checkout
- Meta and Google ads live with first creative tests
- Five core email and SMS flows live
- UGC and creator briefs out, first content back
- Retention dashboard live: cost per purchase, repeat rate, LTV
Ongoing · Grow
- Ads optimized weekly against cost per purchase and margin
- Creative testing: kill losers, scale winners, brief new angles
- Flows and campaigns tuned around launches and seasons
- Monthly report: orders, revenue, repeat rate, LTV by channel
- Drops and retail pushes: Wynwood, Design District, and beyond
You own every account and asset · Reporting weekly · No percentage-of-spend fees
What does it cost
in Miami?
Published rates, no quote games. Monthly services start at $1,800/month, bundles run $3,600 to $9,900/month, and ad budgets are scoped honestly per category after a discovery call, because a $40 average order needs a very different plan than a $200 one.
The full funnel in one plan: Meta and Google ads bringing buyers, email and SMS flows bringing them back. Ad spend is separate and billed directly to the platforms.
For brands that want profitable ads first: one ads channel managed end to end plus the five core email and SMS flows, store fixes when you are ready.
3-month minimum · Ad spend billed directly to platforms · Shopify-first builds
Questions Miami
DTC brands
ask us first.






07 · Start Here
Sell more
online.
Book a free audit. We review your store, ads, and email flows, then map the first 30 days: conversion fixes, campaigns, and the flows that bring customers back.
340 SE 3rd Street, Miami, FL 33131
No lock-in after 3 months · You own every account
