Fitness marketing
for Miami
studios & clubs.
Up Digital is a fitness marketing agency in Miami. We run the social content, paid ads, influencer campaigns, and local search that fill classes and sell memberships for gyms, studios, padel clubs, and wellness brands, plugged into the Miami fitness and padel community our team works in every week.
Gyms · Pilates & Yoga · Padel Clubs · Wellness Brands · Recovery
Miami fitness and wellness scene experience on our team
Who hires a fitness
marketing agency?
Owners who would rather coach than post: boutique gyms fighting for members against the big boxes, Pilates and yoga studios that live on class packs, padel clubs building a scene from zero, and wellness brands that need retail and studio demand at once. Up Digital is an Awwwards nominee agency based in Miami, and our team is inside the local fitness community, not watching it from outside.
Businesses We Serve
What does fitness marketing actually include?
Six services built around how fitness actually sells in Miami: people join places their friends post about, in neighborhoods they already move through. Content creates the want, ads capture it, and community keeps members from churning.
Social Media & Content
Class energy is the product, and we package it: trainer-led reels, member transformations with consent, challenge content, and a posting system your team can sustain between our shoot days.
- Content strategy and calendar
- Trainer and class content
- Captions, posting, community
Paid Ads
Trial offers, founding memberships, and class pack promos, geo-targeted to the neighborhoods your members actually come from, and tracked to signups, not reach.
- Offer and trial campaigns
- Geo targeting by neighborhood
- Signup and booking tracking
Influencers & Community
Miami fitness creators, padel communities, and run clubs that move their followers into real rooms. We handle outreach, hosted sessions, collabs, and the content rights to reuse it all.
- Creator shortlist and outreach
- Hosted classes and events
- Collabs and challenge seeding
Pre-Opening & Launch
Founding member campaigns that sell memberships before the doors open: waitlist building, founder pricing pushes, creator previews, and an opening week the whole neighborhood sees.
- Founding member funnel
- Waitlist and preview events
- Opening week campaign
Local SEO & Google Profile
When someone searches for a gym or Pilates studio near them, you need the map spot and the AI answer. We manage your profile, reviews, and local pages so nearby intent finds you first.
- Google Business Profile management
- Review system that names classes
- AI visibility and local pages
Email, SMS & Retention
Marketing does not end at the signup. Win-back campaigns for lapsed members, referral pushes, and class reminders over email and SMS keep the roster full without constant discounting.
- Lapsed member win-backs
- Referral campaigns
- Class and event reminders
What results back
this team up?
Our verified case work is in consumer brands and local services advertising, and our fitness experience comes from Miami community, events, and influencer work. Here is both, labeled as what it is.
The INKEY List
A consumer brand program run end to end by our team: always-on campaigns across paid social, built for reach and repeat purchase. Wellness and fitness brands sell the same way: education, community proof, and offers that repeat.
Dental America
A local services program where spend was tracked to booked appointments at $48.64 per lead. Memberships and class packs run on identical math: a local offer, a tight radius, and honest cost per signup.
And inside the Miami fitness scene
Team experience, not case studies: paid ads and influencer work for the wellness brand Nutrafol, sponsored tennis and padel tournaments, Art Basel wellness activations, and events with the MILA group. That network, including Miami fitness and padel creators, is what a studio launch plugs into on day one.
How does a fitness program get launched?
Audit first, content second, spend third. Whether you open in 60 days or have been open for years, the sequence is the same, and you see the plan before any budget moves.
Weeks 1–2 · Audit & Setup
- Discovery call: capacity, pricing, churn, goals
- Audit of social, Google profile, reviews, and ads
- Tracking set up: trials, signups, class bookings
- Content pillars and first shoot planned
- Creator shortlist for your neighborhood and sport
Weeks 3–4 · Launch
- Profiles rebuilt: bio, highlights, schedule links
- Google profile optimized and posting weekly
- First content bank live: reels, photos, UGC briefs
- Ads live for trials, packs, or founding offers
- Hosted creator sessions scheduled
Ongoing · Grow
- Weekly content shipped, community managed daily
- Challenges and events that give members a reason to post
- Ads optimized weekly against cost per signup
- Win-back and referral campaigns monthly
- Monthly report: reach, trials, signups, retention signals
You own every account and asset · Reporting weekly · No percentage-of-spend fees
What does it cost
in Miami?
Published rates, no quote games. Monthly services start at $1,800/month, bundles run $3,600 to $9,900/month, and pre-opening launch packages are scoped per project after a discovery call.
The full member journey in one plan: content people save, search you win, and ads that fill slow classes and sell memberships. Ad spend is separate and billed directly to the platforms.
For studios that shoot their own content: strategy, direction, Google profile, reviews, and AI visibility handled, creative guided by our team.
3-month minimum · Ad spend billed directly to platforms · Influencer fees quoted per campaign
Questions Miami
studios & clubs
ask us first.
07 · Start Here
Fill your
classes.
Book a free discovery call. We audit your social, Google profile, and reviews, then map the first 30 days: content, campaigns, and the launch or growth plan for your studio or club.
340 SE 3rd Street, Miami, FL 33131
No lock-in after 3 months · You own every account
