WE GROW
MISSIONS.
Non-profits do the most important work in the world — and most of them are invisible online. We change that. Google Ad Grants, SEO, social media, and PR built specifically for mission-driven organizations.
What The Best Do Differently
WHAT BIG
NON-PROFITS KNOW.
ASPCA, St. Jude's, Charity: Water — they're winning online. Here's what separates them from organizations that struggle to get found.
Hover each card to see the strategy.
ASPCA
Mastered emotional storytelling — every ad features an individual animal with a name and story. Drives 10× higher donation rates than generic appeals.
Story > statistics. One face converts better than 1,000 numbers.
St. Jude's
Monthly giving programs and celebrity partnerships built a $2B/yr revenue engine. Donors receive impact reports showing exactly where every dollar went.
Recurring donors > one-time donors. Transparency drives retention.
Charity: Water
100% model — every public dollar goes directly to clean water projects. Stunning visual storytelling on Instagram and YouTube. Built on radical transparency and beautiful design.
Design and trust signals can double your donation conversion rate.
Feeding America
Google Ad Grants maximized across 200+ food banks. SEO targeting food insecurity queries in every market. Email list of 2M+ donors activated with urgency campaigns.
Every non-profit is leaving $10K/month on the table without Google Grants.
Everything You Need
WHAT WE
DO FOR YOU.
Google Ad Grants
$10,000/month in free Google ads for qualified non-profits. We handle the application, campaign setup, keyword targeting, and monthly compliance — so you never miss a dollar.
SEO
Full technical SEO, keyword research targeting your beneficiary audience, local SEO across all locations, schema markup for non-profits, and link building.
Meta Ads
Facebook & Instagram ad campaigns targeting donors, volunteers, and beneficiaries. UGC-style creative, retargeting flows, and lookalike audiences built from your best supporters.
Viral Social Media
Instagram Reels, TikTok content, and UGC campaigns that spread your mission organically. Day-in-the-life, staff spotlights, beneficiary stories — content that moves people to act.
TikTok
Short-form video strategy built for non-profit storytelling — myth-busting, behind-the-scenes, emotional narratives, and trending audio to reach new audiences at zero ad cost.
Thought leadership content for leadership teams, board member spotlights, grant announcements, and donor acquisition — LinkedIn is where your major donors spend their time.
Google My Business
Profile optimization, photo strategy, Q&A management, and review generation across all program locations — so families find you when searching for services nearby.
Reviews & Reputation
Google review campaigns, Reddit presence building, and community trust strategy. We help non-profits build the social proof that turns families into enrollments.
PR & Press
Get your non-profit featured in local and national media — mission stories, impact reports, and leadership profiles that build credibility with major donors and grant committees.
Events
Fundraising galas, awareness campaigns, community days, and donor appreciation events — full production from concept to execution, with social amplification built in.
Grant Management
Beyond Google Grants — we help identify, apply for, and report on foundation grants. Content strategy aligned with grant requirements and impact narrative development.
Website & SEO
ADA-compliant website design, technical SEO, page speed optimization, and conversion-focused UX — built to turn visitors into volunteers, donors, and enrolled clients.
GATEWAY
COUNSELING.
30-year-old nonprofit serving 1,000+ individuals with developmental disabilities and mental health conditions across the Bronx, Manhattan, Queens, and Brooklyn.
Where They Started
Monthly Visitors
Ranked for fewer than 50 keywords. Completely invisible to families searching for services.
In Google Grants
Missing $120,000/year in free Google advertising despite being eligible as a 501(c)(3).
Facebook Followers
No TikTok, no Instagram Reels, no LinkedIn presence. Enrollment was word-of-mouth only.
The Problem
Under 500 monthly visitors, zero Google Ad Grants, only 685 Facebook followers, and no digital enrollment funnel. Completely invisible online despite 30 years of impact.
Our Approach
Full-funnel digital strategy: SEO overhaul, Google Ad Grants application, multi-platform social launch (TikTok, Instagram, LinkedIn), and conversion-focused website updates.
The Result
340% organic traffic growth, $10K/month in free Google ads secured, 89% more enrollment inquiries, and 5,000+ new social followers — all within 12 months.
The Strategy
6 COMPONENTS.
ONE MISSION.
SEO Overhaul
- Technical SEO audit & implementation
- Keywords: "developmental disability services NYC", "OPWDD programs Bronx"
- Schema markup for nonprofits
- Local SEO for all 4 program locations
Google Ad Grants
- Full 501(c)(3) application & setup
- $10,000/month search advertising
- Audiences: families, care managers, donors
- Campaign structure optimized for 5% CTR compliance
Social Media
- Multi-platform: Facebook, Instagram, TikTok, LinkedIn
- Success stories, day-in-life, staff spotlights
- Educational content & community events
- TikTok channel @GATEWAYNYC launched
Content Marketing
- Blog: OPWDD eligibility, mental health resources
- Caregiver support guides & community resources
- Newsletter for families and advocates
- Resource guides optimized for search & social
Analytics & Tracking
- GA4 implementation
- Conversion tracking: tour bookings, enrollments, donations
- Monthly reporting dashboard with KPIs
- Volunteer signup & donor tracking
Local SEO
- Google Business Profile for all 4 locations
- Local citation building in healthcare directories
- Review generation strategy
- Map visibility for nearby family searches
TikTok Strategy
@GATEWAYNYC — 5 Content Pillars
Expanding possibilities, one video at a time.
Day in the Life
Participants through activities, therapy & community outings
Staff Spotlights
Dedicated professionals — the faces behind the mission
Myth Busting
Education about developmental disabilities & mental health
Family Testimonials
Caregiver impact stories that move people to act
Behind the Scenes
Art therapy, music sessions, dance parties & daily magic
Sample Weekly Content Calendar
MON
Blog: OPWDD Guide
LinkedIn Update
TUE
Instagram Reel
Staff Spotlight
WED
TikTok: Day in Life
Facebook Event Promo
THU
Instagram Stories
Behind the Scenes
FRI
TikTok: Dance Party
Facebook Community
SAT
Instagram: Weekend Outing
SUN
Facebook: Family Testimonial
12-Month Traffic Growth
+3,100
New monthly visitors
340%
Organic growth
$120K
Annual grant value
What's Included
YOUR FULL
DIGITAL TEAM.
MAKE MORE
IMPACT.
We offer special rates for non-profits. Free audit included — we'll show you exactly what Google Ad Grants you qualify for and where your SEO is losing families.