Restaurant marketing
for Miami
restaurants.
Up Digital is a restaurant marketing agency in Miami. We fill tables with social media, paid ads, influencer campaigns, and local search: content that makes people hungry, campaigns that turn scrollers into reservations, and a Google profile that shows up when Miami decides where to eat tonight.
Wynwood · Brickell · Miami Beach · Design District · Coral Gables
Miami hospitality, food, and events experience on our team
Who hires a restaurant
marketing agency?
Owners and operators who are too busy running service to run marketing: new concepts opening in Wynwood or Brickell, chef-led restaurants that live on word of mouth, groups scaling a second or third location, and bakeries, cafes, and bars that need a line out the door, not just likes. Up Digital is an Awwwards nominee agency based in Miami, and our team works inside the local food and events scene every week.
Concepts We Serve
What does restaurant
marketing actually include?
Six services that cover the whole guest journey: discovery on social, proof from influencers, intent on Google, and a launch plan that makes opening week count. Pick a bundle or start with the one gap that costs you covers today.
Social Media Management
Instagram and TikTok run as a system, not a chore: monthly content pillars, reels that show the food and the room, stories that sell tonight, and community replies handled daily.
- Content strategy and calendar
- Reels and photo direction
- Captions, posting, community
Content & UGC Production
A content bank shot for how people actually choose restaurants: the pour, the sizzle, the room at golden hour. Plus creator-style UGC that reads as a recommendation, not an ad.
- Shoot days and shot lists
- UGC creator production
- Menu and special launches
Paid Ads
Meta, Google, and TikTok ads built around covers, not clicks: grand openings, slow-night offers, private events, and catering, geo-targeted to the neighborhoods that can actually get to you.
- Offer and event campaigns
- Geo and interest targeting
- Reservation and call tracking
Influencer Marketing
Miami food creators, fitness and padel communities, and lifestyle accounts that move their followers into dining rooms. We handle outreach, briefs, hosting, and rights to reuse the content.
- Creator shortlist and outreach
- Hosted tastings and previews
- Content usage rights
Pre-Opening Launch
The 60 days before opening decide the first 6 months. We build the waitlist, seed the neighborhood, brief creators under embargo, and plan opening week content before the doors open.
- Launch timeline and waitlist
- Influencer seeding and previews
- Opening week campaign
Local SEO & Google Profile
When Miami searches "best brunch near me", you need to be the answer on Maps, Google, and AI assistants. We manage your Google Business Profile, reviews system, and local pages, with AI for your business built into the workflow.
- Google Business Profile management
- Review system that names dishes
- AI visibility and local pages
What results back
this team up?
Straight answer: we publish numbers we can show you, from the same team that would run your restaurant. Our verified case work is in consumer brands and paid media, and our hospitality experience comes from Miami food, events, and influencer work. Here is both, labeled as what it is.
The INKEY List
A consumer brand program run end to end by our team: always-on campaigns across paid social, built for reach and repeat purchase. The same creative and media system we bring to restaurant launches.
Dental America
A local-services paid ads program where every dollar had to turn into booked appointments. Local intent, tight geo targeting, and weekly optimization: the same discipline restaurant offers and events need.
And on the Miami scene itself
Team experience, not case studies: paid ads and influencer work for Nutrafol, hospitality work around Maman Bakery, events with the MILA group, Art Basel activations, and sponsored tennis and padel tournaments. That network, including Miami fitness and padel influencer communities, is what a restaurant launch plugs into on day one.
How does a restaurant
program get launched?
Audit first, content second, spend third. Whether you open in 60 days or have been open for 6 years, the sequence is the same, and you see the plan before any budget moves.
Weeks 1–2 · Audit & Setup
- Discovery call: concept, seats, average check, slow nights, goals
- Audit of Instagram, TikTok, Google profile, and reviews
- Tracking set up: calls, directions, reservations, orders
- Content pillars and first shoot planned
- Influencer shortlist for your neighborhood and niche
Weeks 3–4 · Launch
- Profiles rebuilt: bio, highlights, menus, booking links
- Google Business Profile optimized and posting weekly
- First content bank live: reels, photos, UGC briefs out
- Ads live for offers, events, or opening week
- Creator tastings and previews scheduled
Ongoing · Grow
- Weekly content shipped, community managed daily
- Review system: happy guests asked at the right moment
- Ads optimized weekly against covers and bookings
- Monthly report: reach, direction requests, calls, reservations
- Seasonal campaigns: Art Basel, Miami Spice, holidays, tournaments
You own every account and asset · Reporting weekly · No percentage-of-spend fees
What does it cost
in Miami?
Published rates, no quote games. Monthly services start at $1,800/month, bundles run $3,600 to $9,900/month, and pre-opening launch packages are scoped per project after a discovery call.
The full guest journey in one plan: content people save, search you win, and ads that fill slow nights. Ad spend is separate and billed directly to the platforms.
For restaurants that shoot their own content: strategy, direction, Google profile, reviews, and AI visibility handled, creative guided by our team.
3-month minimum · Ad spend billed directly to platforms · Influencer fees quoted per campaign
Questions Miami
restaurants
ask us first.
07 · Start Here
Fill your
tables.
Book a free discovery call. We audit your social, Google profile, and reviews, then map the first 30 days: content, campaigns, and the launch or growth plan for your dining room.
340 SE 3rd Street, Miami, FL 33131
No lock-in after 3 months · You own every account
