Meta ads
that turn spend
into leads.
Up Digital is a Meta ads agency in Miami. We plan, build, and optimize Facebook and Instagram campaigns that turn ad spend into booked appointments, leads, and sales: creative production, audience targeting, landing pages, and tracking included, with weekly optimization against cost per result, not vanity metrics.
Facebook · Instagram · Reels · Retargeting · Lead Ads
Channels and disciplines our paid media team runs
Who hires a
Meta ads agency?
Businesses whose growth depends on paid social working measurably: local services that book appointments, e-commerce brands that need profitable repeat sales, and Miami companies tired of boosting posts and hoping. If every lead has to be tracked back to the dollar that produced it, that is exactly how we run accounts. Up Digital is an Awwwards nominee agency based in Miami.
Who We Run Meta Ads For
What does a Meta ads program actually include?
Strategy, creative, media, landing pages, tracking, and weekly optimization under one team. Most accounts fail on one of these six, not on budget. Here is the full stack we run for Miami clients.
Campaign Strategy & Structure
We rebuild accounts around the funnel: prospecting, retargeting, and retention as separate systems with separate budgets and creative. No single boosted post pretending to be a strategy.
- Account and funnel audit
- Offer and budget mapping
- Prospecting vs retargeting split
Ad Creative Production
Hooks in the first three seconds, creative made for the feed: static, video, and UGC-style ads produced in batches so testing never stalls waiting on assets.
- Static, video, and UGC-style ads
- Creative testing sprints
- Hooks, angles, and offers library
Audience Targeting
Geo targeting around your locations, interest stacks, lookalikes built from your real customer lists, and retargeting pools for site visitors and profile engagers.
- Geo and interest targeting
- Lookalikes from customer lists
- Retargeting pools and exclusions
Landing Pages & Funnels
Ads are only half the click. We build offer pages, lead forms, and booking flows that match the ad promise, load fast, and make the next step obvious on mobile.
- Offer and lead pages
- Booking flow setup
- Message match and speed
Tracking & Attribution
Meta Pixel plus Conversions API, call tracking, and CRM handoff, so every lead is tied to the campaign that produced it and reporting shows cost per result, not reach.
- Pixel and Conversions API
- Call and form tracking
- Live results dashboard
Optimization & AI Follow-Up
Weekly budget shifts toward winners, kill rules for losers, and creative refreshes before fatigue hits. AI automations for your business answer new leads in seconds, because speed to lead decides who books.
- Weekly optimization sprints
- AI lead follow-up automations
- Monthly report and next tests
What results back
this team up?
Paid media is a numbers game, so here are numbers from our published case studies: a local services program where every dollar had to become a booked appointment, and a consumer brand program run at campaign volume. Same team, same discipline, applied to your Meta account.
Dental America
A local services paid ads program across Meta and Google: tight geo targeting, offers built around booked appointments, and weekly optimization. The result was a cost per lead most Miami service businesses would take today.
The INKEY List
A consumer brand program run end to end by our team: always-on paid social across 95 campaigns, built for reach and repeat purchase, with creative refreshed continuously.
One more from the case library
Team results, all published on our case studies page: a pet food DTC program returned 14.7x ROAS with 13,160 purchases, proving the same creative and media system scales e-commerce, not just lead generation. Read the full breakdowns, then ask us what the math looks like for your offer.
How does a Meta ads program get launched?
Audit first, tracking second, spend third. You see the structure, the creative plan, and the baseline numbers before the first dollar moves, and you keep full ownership of the ad account.
Weeks 1–2 · Audit & Tracking
- Discovery call: offer, margins, target cost per lead
- Audit of ad account, pixel, and past creative
- Pixel and Conversions API fixed or installed
- Landing page and booking flow review
- Campaign structure and creative plan approved
Weeks 3–4 · Build & Launch
- Campaigns built: prospecting, retargeting, retention
- First creative batch produced and approved
- Audiences built from lists and geo targets
- Lead alerts and AI follow-up switched on
- Launch with daily checks in week one
Ongoing · Optimize & Scale
- Weekly testing: hooks, angles, audiences
- Budget shifted to winners, losers killed fast
- Creative refreshed before fatigue shows
- Monthly report: spend, cost per lead, ROAS, next tests
- Scale plan when cost per lead holds at volume
You own the ad account and the data · Flat management fee · No percentage-of-spend pricing
What does it cost
in Miami?
Published rates, no quote games. Meta ads management starts at $3,000/month with ad spend billed separately and paid directly to the platforms. Bundles that add social and local SEO run $3,600 to $9,900/month.
The full funnel in one plan: content people save, search you win, and Meta ads managed against cost per lead. Ad spend is separate and billed directly to the platforms.
For brands that need visibility first: social direction plus local SEO and AI visibility, with ads added when the offer and tracking are ready.
3-month minimum · Ad spend billed directly to platforms · Influencer fees quoted per campaign
Questions Miami
businesses
ask us first.
07 · Start Here
Turn ad spend
into booked calls.
Book a free discovery call. We audit your ad account, tracking, and landing pages, then map the first 30 days: structure, creative, and the cost per lead your offer can realistically hit.
340 SE 3rd Street, Miami, FL 33131
No lock-in after 3 months · You own every account
