Up Digital · Medspa Marketing

Marketing that
fills your chair.

Paid ads, email marketing, viral TikTok & Instagram content, and AI SEO — built specifically for medspas that want a fully booked treatment calendar, not just impressions.

Botox · Fillers · Laser · Body Contouring · Weight Loss · Skin Resurfacing

$35–65
Cost per qualified lead
High-ticket laser & body
4.8×
Average ROAS on Meta
Blended medspa campaigns
6–8×
Email ROAS typical
Patient reactivation list
12d
From brief to live
Ads + email + creative
Scroll

Full-service medspa marketing

Paid AdsMeta · Google · TikTok
Email MarketingKlaviyo · SMS · Flows
Social MediaIG · TikTok · Organic
Compliant CreativeStatic · Video · UGC
AI SEOGoogle · ChatGPT · LLMs
Influencer CollabsMicro · Nano · Gifting
Why Medspas Choose Us

We speak
medspa.

Most agencies don't know the difference between a neuromodulator claim and a filler result, or why Meta disapproves before/after creative. We do — because we've run compliant campaigns across Botox, body contouring, laser, and med-weight loss from day one.

$2M+
Ad Spend Managed
Health & aesthetic vertical
4.8×
Average ROAS
Blended all campaigns
40+
Projects Monthly
USA · Canada · UAE
25
People on the Team
Strategists & creatives

Treatments We Market

Botox & NeurotoxinsDermal FillersLaser TreatmentsBody ContouringSkin ResurfacingIV TherapyMed-Weight LossPRP Hair RestorationCoolSculptingEmsculpt Neo

Channels We Run

Meta Ads
FB · IG · Reels
popular
K
Klaviyo
Email · SMS
popular
Google Ads
Search · PMax
TikTok
In-feed · Spark
Instagram
Organic · Reels
Email Marketing!

Ads bring them in.
Email keeps them.

A filled appointment book today means nothing if patients don't come back. Email and SMS re-book patients at near-zero cost — medspa patient lists are the most underutilized asset in the industry.

25–40%
Extra revenue from email
On top of paid ads
6–8×
Email ROAS typical
Warm patient list
$0
Cost per send
vs $25–55 paid CPM
10–12d
Setup time
Flows + design + copy

How it works — patient journey

01List growth
New patient visits site
→ Popup offer fires

10% of visitors subscribe to an offer (first-time treatment discount, free consultation, or a skin quiz). We A/B test offer and timing.

02Automated
New subscriber
→ Welcome sequence starts

5-email welcome series over 7 days — your services, trust signals (certifications, before/afters), reviews, and a booking CTA. Converts ~15% of subscribers.

03Automated
Viewed booking page, didn't book
→ Abandoned booking flow

Email within 2 hours, SMS at 24h, second email at 48h. Recovers 10–18% of near-bookings. Works especially well for high-ticket treatments.

04Automated
After first appointment
→ Post-visit + re-book flow

Review request at day 3, rebooking nudge at day 25–45 (treatment-appropriate), win-back at day 90. Builds patient LTV and recurring revenue.

Campaigns We've Built
Seasonal Promo
Campaign
Seasonal Promo
Valentine's Day · Lip Filler
New Treatment Launch
Campaign
New Treatment Launch
Emsculpt Neo · Pre-sale Offer
Summer Body Push
Campaign
Summer Body Push
CoolSculpting · Limited Slots
VIP Re-activation
Flow
VIP Re-activation
Win-Back Offer · Lapsed Patients
Post-Visit Flow
Flow
Post-Visit Flow
Review + Rebooking · Botox Patients
Paid Ads Portfolio

Real campaigns.
Real numbers.

Six medspa campaigns — from body contouring to med-weight loss, each with compliant creative, tested audiences, and attribution built down to the booked appointment.

Compliant Creative

Creative that converts
and stays live.

Ad creative
Ad Creative
Ad creative
Story · 9:16
Ad creative
UGC Creative
Ad creative
Ad Creative
Ad creative
Feed · 4:5
Ad creative
Story · 9:16
Ad creative
Ad Creative
Ad creative
UGC Creative
Ad creative
Feed · 4:5
Ad creative
Ad Creative
Email creative
Email Campaign
Email creative
Welcome Flow
Email creative
Nurture Email
Ad creative
Static Ad
Ad creative
Ad Creative
Ad creative
Story · 9:16
Ad creative
UGC Creative
Ad creative
Feed · 4:5
Ad creative
Ad Creative
Ad creative
Static Ad
Ad creative
Story · 9:16
Email creative
Email Campaign
Email creative
Promo Email
Email creative
Re-engage Flow
Ad creative
Ad Creative
Ad creative
UGC Creative
Ad creative
Story · 9:16
Ad creative
Feed · 4:5
Ad creative
Ad Creative
Ad creative
Story · 9:16
Ad creative
UGC Creative
Ad creative
Ad Creative
Ad creative
Feed · 4:5
Ad creative
Story · 9:16
Ad creative
Ad Creative
Ad creative
UGC Creative
Ad creative
Feed · 4:5
Ad creative
Ad Creative
Email creative
Email Campaign
Email creative
Welcome Flow
Email creative
Nurture Email
Ad creative
Static Ad
Ad creative
Ad Creative
Ad creative
Story · 9:16
Ad creative
UGC Creative
Ad creative
Feed · 4:5
Ad creative
Ad Creative
Ad creative
Static Ad
Ad creative
Story · 9:16
Email creative
Email Campaign
Email creative
Promo Email
Email creative
Re-engage Flow
Ad creative
Ad Creative
Ad creative
UGC Creative
Ad creative
Story · 9:16
Ad creative
Feed · 4:5
Before/after compliantFTC claim reviewedMeta health policyUGC videoStatic adsStory · 9:16Feed · 4:5Produced in-house

Organic · Viral Social Media

TikTok & Instagram
that actually grows.

Viral reels, UGC, creator collabs, and full-funnel Instagram strategy for medspas — built by a team that grew a medical aesthetic creator from 4K to 427K followers and a $100K+ revenue channel.

The System · 4 Pillars

Our medspa social
Strategy.

01

Funnel-First Content

Every post maps to a stage — awareness (reach new patients), trust (education on treatments), or conversion (booking CTA). Content is engineered to move followers, not just get views.

  • Top-of-funnel viral hooks
  • Educational treatment carousels
  • Before/after (compliant format)
  • Story funnels with booking link
02

Viral Reels for Medspas

Treatment transformation content, day-in-the-life at the clinic, and trend-matched content that puts your medspa in front of new audiences every week.

  • Hook-first scriptwriting (first 2 seconds)
  • Trending audio + formats
  • A/B tested thumbnails
  • Native captions & text overlays
03

UGC & Patient Content

Real patient testimonial-style videos outperform polished ads. We produce authentic, compliant UGC that converts — and can be repurposed as paid ad creative.

  • UGC video production
  • Patient creator casting & briefing
  • Treatment demo content
  • Compliant results-style reels
04

Influencer & Creator Collabs

We connect medspas with vetted wellness, beauty, and lifestyle creators — from nano-influencers for local reach to regional macro influencers for big launches.

  • Niche influencer sourcing
  • Campaign briefing & management
  • Gifting + treatment collabs
  • Paid partnerships & ambassador deals

Social Media Case Study

@dr.remina

A medical aesthetic creator with 4K followers and no content system. We built a full Instagram growth engine — reels strategy, hook-first scriptwriting, posting cadence, and audience funnel — that turned her profile into a $100K+ revenue channel.

4K → 427K
Followers
$100K+
Revenue
Forbes
PR Placement
  • Grew from 4,000 to 427,000 followers in 18 months
  • Built full Instagram content funnel — reels, stories, highlights
  • Converted followers into booking clients via DM automation
  • Secured Forbes PR placement for brand authority
  • Generated $100K+ in direct revenue from social
View @dr.remina →

What We Built

Viral Reels System
Weekly reels with hook-tested scripts and trending audio
Content Funnel
Awareness → education → consultation booking flow
Influencer Collabs
Partnerships with beauty and wellness micro-influencers
PR in Forbes
Editorial placement for authority and trust building
DM-to-Client Flow
Automated and manual DM sequences turning followers into bookings

@dr.remina — Real Reels We Made

Social Media Packages
Content Only
$2,500
/month
  • Instagram + TikTok
  • Hook-tested scripts
  • Professional editing
  • Trending audio & formats
  • A/B tested thumbnails
  • Native captions & overlays
  • DM automations included
You film & send materials · We edit & deliver · No posting
Get Started →
Most Popular
Full Service
$5,500
/month
  • We come on-site to film
  • Professional equipment & lighting
  • 20 videos/month
  • 10 branded photos/month
  • Relatable reels & content
  • Full posting & scheduling
  • DM automations (ManyChat)
  • Community management
  • Monthly performance report
  • Brand photoshoot included
Get Started →
SEO + AI SEO

Rank on Google.
Appear in ChatGPT.

Patients don't just Google "Botox near me" anymore — they ask ChatGPT, Perplexity, and Claude. We build your medspa's presence across traditional search AND AI assistants, so you're visible wherever patients look.

Local SEO

Google Maps ranking, GMB optimization, and local citations — so "medspa near me" returns you first.

AI Search Visibility

We get your medspa cited in ChatGPT, Perplexity, Claude, and Google AI Overview answers. The future of search.

Content & Blog

Treatment-specific content that ranks — "how long does Botox last", "best lip filler in [city]", and 100+ medspa-specific queries.

Backlinks & PR

High-authority health, beauty, and local media placements that build domain authority and bring referral traffic.

AI SEO — New Service

We make medspas appear
in AI answers.

When a patient asks ChatGPT “best medspa for Botox in Miami” — is your clinic mentioned? We use structured content, authority signals, and LLM-optimized pages to get your medspa cited across ChatGPT, Perplexity, Google AI Overview, and Claude.

ChatGPT CitationsPerplexity AnswersGoogle AI OverviewClaude ResponsesLLM-Ready Content
|

SEO Case Studies

Pricing

Simple.
No surprises.

Services & pricing
Paid Ads — Meta & Google (min $10k/mo ad spend)
$5,000/mo
Email & Text Marketing (Klaviyo)
$4,000/mo
Video filming — dedicated shoot day (20–30 clips)
$3,500/shoot
Photo + branding shoot — 2–5 hour session
$3,000/session
SEO — local + AI SEO + blog + backlinks
$3,500/mo
Google Ads management
$4,500/mo
TikTok Ads management
$4,500/mo
TikTok Shop & Affiliate
$4,500/mo
Web redesign (WordPress / Webflow / Squarespace)
$8,500one-time
UGC content — AI, 5 videos/moFree when bundling 2+ services
$1,500/mo
✓ Strategy✓ Creative production✓ Compliance review✓ Booking integration✓ Weekly reporting✓ Email setup (Klaviyo)

Minimum $10k ad budget · NDA before briefing · No lock-in after 90 days

FAQ

Medspa marketing
questions answered.

Botox & neurotoxins, dermal fillers, laser treatments (IPL, Fraxel, CO2), body contouring (CoolSculpting, Emsculpt, RF), skin resurfacing, IV therapy, NAD+, PRP hair restoration, and med-weight loss (Semaglutide, Tirzepatide). We write platform-compliant creative for all of these.

We write creative against Meta's health/wellness ad policies and Google's healthcare guidelines from draft one. Before/afters follow the 'results may vary' safe harbor, we avoid banned trigger phrases for cosmetic surgery, and we use compliant testimonial structures. This is built into our process, not checked at the end.

CPL varies by treatment and market. For high-ticket services (Emsculpt, CO2 laser, full-face filler), we typically land $35–65 per qualified lead. For Botox and intro treatments using low-barrier offers, $18–40. These benchmarks come from active accounts — not projections.

$10,000/month in managed ad spend. Our base fee is $3,500/month plus 15% of spend above $10k. Most growing medspas run $15–30k/month across Meta and Google combined.

We produce it. Scripts, static design, video editing, UGC casting — all in-house. You supply raw photography or video if you have it. We also source medspa-specific UGC creators who can film at your location or produce lifestyle content remotely.

We integrate with your booking system (Jane App, Mindbody, Vagaro, Square, Acuity, or custom) and pull data into a single dashboard alongside your ad platforms. We track lead → booked appointment → attended → converted, so you know which campaigns actually fill your calendar.

Yes — this is a core service. We set up and manage Klaviyo flows for appointment reminders, re-booking nudges (30/60/90 day win-back), seasonal treatment campaigns, and loyalty offers. Patient email lists are high-value and most medspas underutilize them completely.

Paid ads: first qualified leads typically appear in week 2–3 as Meta exits the learning phase. Organic social: meaningful reach growth in 4–8 weeks. Email: flows go live within 10–12 business days. SEO: 3–6 months for measurable ranking movement, though AI citation building starts showing in ChatGPT / Perplexity searches faster.

The Team
Maria Gorn
Maria
Founder & Art
Olia Kvitko
Olia
Marketing & Advertising
Victoria Murga
Victoria
Strategy & Consulting
Lisa Medviedieva
Lisa
Director of Marketing
Tatiana Stektser
Tatiana
Paid Ads &
Valeria Denga
Valeria
Influencer Marketing Manager

Start Here

Grow your
medspa.

30-minute strategy call. We map your channel mix, show you what's working in your market, and walk through the first 30 days.

NDA available before the call

No lock-in · Fully managed · Results in 30 days