Up Digital · Healthcare & Pharmaceutical

Paid advertising
for healthcare
& pharma brands.

Meta, Google, and TikTok campaigns for pharmaceutical companies, medical clinics, telehealth platforms, and healthcare DTC — with compliant creative and real attribution built in from day one.

Bayer · Zillow · Dental America · The INKEY List · $2M+ managed

SERGLYPROALALEUVALLYSGLUTRPC₂₉H₅₃N₉O₈α-helix · 3.6 residues/turnMW 687 DapH 7.4 · 37 °C
◆ Synthetic Nonapeptide
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Brands we've grown

BayerPharmaceutical
ZillowReal Estate
Dental AmericaHealthcare B2B
The INKEY ListSkincare DTC
Villeroy & BochLuxury Consumer
ElevitPrenatal Supplement
About Us

We help ecom brands
go from $50K to $1M.

Up Digital is a performance marketing agency specialising in health, supplement, and peptide brands — 10 years, 40+ projects managed monthly across USA, Canada, and UAE.

$2M+
Ad Spend Managed
Pharma + healthcare
4.2×
Average ROAS
Blended all campaigns
40+
Projects Monthly
USA · Canada · UAE
25
People on the Team
Strategists & creatives

Verticals We Serve

PharmaceuticalTelehealthMedical ClinicsHealthcare DTCMedical DevicesWellness & Supplements

Channels We Run

Meta Ads
FB · IG · Reels
popular
K
Klaviyo
Email · SMS
popular
Google Ads
Search · Shopping
Pinterest
Shopping Pins
TikTok
In-feed · Spark
Email Marketing (Klaviyo)

Paid ads bring them.
Email keeps them.

Paid ads get a customer once. Email and SMS keep them coming back — at near-zero cost. For peptide and supplement brands, email typically adds 25–40% on top of what paid already generates.

25–40%
Extra revenue from email
On top of paid ads
6–8×
Email ROAS typical
Warm purchaser list
$0
Cost per send
vs $15–40 paid CPM
12–14d
Setup time
Flows + design + copy

How it works — customer journey

01List growth
Visitor lands on site
→ Popup form fires

10% of visitors subscribe — we A/B test offer, timing, and design to hit this benchmark.

02Automated
New subscriber
→ Welcome flow starts

5-email welcome series over 7 days — brand story, bestsellers, proof, discount. Converts ~15% of subscribers.

03Automated
Adds to cart, doesn't buy
→ Cart abandon fires

Email + SMS within 30 min, then 24h, then 72h. Recovers 10–15% of abandoned carts on average.

04Automated
Makes a purchase
→ Post-purchase + win-back

Upsell flow, review request, repeat-purchase prompt at day 30, win-back at day 60. Builds LTV.

Campaigns We've Built
Seasonal Campaign
Campaign
Seasonal Campaign
St. Patrick's Day · Cloud Slides
Product Launch
Campaign
Product Launch
Kickstarter · Rebel Thinkers
Holiday Offer
Campaign
Holiday Offer
Easter Promo · Cloud Slides
Father's Day
Campaign
Father's Day
Gift Push · OVIA Pergolas
Cart Abandonment
Flow
Cart Abandonment
Discount Expiry · Printline Group
03 — Client Work

6 campaigns.
Real numbers.

Cases span every budget tier — from $5k test campaigns to $200k/month enterprise. Every card shows the live platform data and links to the full breakdown.

$5k/mo$10k/mo$20k/mo$45k/mo$100k/mo$200k/mo
More Campaigns
Recent Client Work

Newsletters, creatives
& video — in-house.

A recent slice of production for our peptide, supplement, and longevity clients — Klaviyo email design, static ad creative, and UGC video, all briefed and produced by our team.

Peptide brand — Value beyond the order
Email
Peptide brand
Value beyond the order
Peptide brand — Order confirmation flow
Email
Peptide brand
Order confirmation flow
Peptide brand — Why researchers trust us
Email
Peptide brand
Why researchers trust us
Peptide brand — Purity, verified — education
Email
Peptide brand
Purity, verified — education
Peptide brand — BOGO sale announcement
Email
Peptide brand
BOGO sale announcement
Peptide brand — Welcome — 20% off first order
Email
Peptide brand
Welcome — 20% off first order
Peptide brand — Customer testimonial flow
Email
Peptide brand
Customer testimonial flow
Peptide brand — How peptides actually work
Email
Peptide brand
How peptides actually work
Peptide brand — Abandoned cart — reserved
Email
Peptide brand
Abandoned cart — reserved
Peptide brand — Protocol synergy stack
Email
Peptide brand
Protocol synergy stack
Peptide brand — Welcome privilege series
Email
Peptide brand
Welcome privilege series
Longevity brand — Peptide risk education
Email
Longevity brand
Peptide risk education
Longevity brand — Welcome onboarding
Email
Longevity brand
Welcome onboarding
Longevity brand — Partner recommendation
Email
Longevity brand
Partner recommendation
Peptide brand — One-click checkout
Email
Peptide brand
One-click checkout
What We Do Different

Not a vendor.
Your growth partner.

Most agencies run your ads and email you a PDF once a month. We run the whole growth engine — audit, creative, funnel, email, SEO, and reporting — as one team, in the open, with our own AI tooling behind it.

Complete audit

We audit before we spend

Before a dollar of ad spend, you get a full growth audit — price benchmarking, COA & testing, website, SEO, and trust infrastructure vs. your competitors.

PricingCOAsWebsiteSEOTrust
Capture & retention

We test how you capture leads

Creative email capture and retention — quizzes, standalone landing pages, and live Welcome Series flows. If performance dips, we move to a personalised quiz-style funnel.

QuizzesLanding pagesWelcome SeriesKlaviyo
Full funnel

UGC, AI-UGC & the whole funnel

We produce UGC and AI-UGC and build the entire funnel around it — landing pages, sales funnels, and the creative that feeds them. Not just ad delivery.

UGCAI-UGCLandingSales funnel
Always on

24/7 chat with the whole team

A direct line to your entire team — ask questions and pull reports any time. No account-manager bottleneck, no waiting days for an answer.

Whole teamAsk anythingOn-demand reports
Live reporting

A live dashboard, not a PDF

Unlike agencies that email a monthly deck, you get a live link to your own dashboard — every metric, updated automatically, open any time you want to look.

Live linkAuto-updatingAll channels
AI SEO

AI SEO + traditional SEO

Regular SEO plus an in-house fleet of 4–5 AI agents — one runs content, one tracks competitors, one handles the blog — with a human strategist checking every move.

Content agentCompetitor agentBlog agentHuman strategist
The Up Digital Audit

It starts with an audit,
not a guess.

Every client gets a complete audit benchmarking price, COAs, trust, and SEO against their closest competitors — so we know exactly what to fix before we spend. Here's a redacted sample.

See a full sample audit
Trust infrastructure · sample
ElementYouComp AComp B
Public COAs✕✓✓
Reviews / rating✕✓✓
Age / RUO verify✕✓~
Bundle discounts✕✓✓
Educational content★~✕

Full audit also covers per-SKU price benchmarking, COA & lab testing, Core Web Vitals, AI-readiness, and a 6-month roadmap.

AI SEO — How We Do It Differently

SEO run by a fleet of
AI agents.

Everyone says “AI SEO.” We actually built it. Behind every client is an in-house fleet of AI agents we engineered — each owns a job and runs daily — with a senior human strategist directing them. Traditional SEO and AI SEO, run together, at a pace a manual team can't match.

AI SEO — Get Cited

We make your brand appear
in AI answers.

When a buyer asks ChatGPT “best place to buy BPC-157” — is your brand cited? We use structured content, COAs, authority signals, and LLM-optimized pages to get you cited across ChatGPT, Perplexity, Google AI Overview, and Claude.

ChatGPT CitationsPerplexity AnswersGoogle AI OverviewClaude ResponsesLLM-Ready Content
|
Agent 01

Content Agent

Writes and optimises research-grade content at volume — briefs, long-form guides, product copy, and on-page structure tuned to intent.

Agent 02

Competitor Agent

Tracks competitor rankings, keywords, backlinks and content gaps every day — and feeds the openings straight into the plan.

Agent 03

Blog Agent

Runs the editorial pipeline end to end: topic → brief → draft → internal links → publish, on a consistent cadence.

Agent 04

AI-Readiness Agent

Owns schema, llms.txt, FAQ markup, E-E-A-T and Core Web Vitals — so you show up in Google and in AI answers.

Human strategist

A senior strategist directs the fleet, reviews every output, and owns the results. The agents do the heavy lifting; a human owns the judgment — the check no pure-AI tool gives you. We're continually adding new agents (technical, digital-PR, AI-answer monitoring) as our edge.

Google + AI
Found in both
Rank in classic search and inside ChatGPT, Perplexity & AI Overviews.
5–10×
Content velocity
The output of a full content team, without losing depth or accuracy.
YMYL
Built for health
E-E-A-T, medical-reviewer signals and compliant claims from the first draft.
TikTok Shop

Sell where they
already scroll.

We set up and run your entire TikTok Shop — catalog, shoppable video, creators & affiliates, Shop Ads, and LIVE selling — so discovery and checkout happen in the same place. Product to purchase without ever leaving the feed.

Setup

Shop setup & catalog

Storefront, product listings, category approval, compliance, and order / fulfilment sync — launched and maintained for you.

Creators

Creator & affiliate program

We recruit, brief and manage creators on commission, so your products spread through authentic voices on autopilot.

Creative

Shoppable video & Spark Ads

UGC and AI-UGC built to convert in-feed, then boosted with Spark Ads from creator handles for reach with proof.

Live

LIVE shopping events

Hosted live selling — real-time offers, Q&A, and add-to-cart moments that spike GMV in a single stream.

Ads

Shop Ads · GMV Max

Product ads optimised straight to sales — TikTok’s algorithm finding buyers, not just views.

Reporting

One live dashboard

TikTok Shop GMV, ad spend and creator performance land in the same live dashboard as the rest of your channels.

GHK-CU
Resurrection Cream
What our client runs on TikTok Shop

Pharma-Grade GHK-CU Cream

$89.99$150.001.5oz · topical

Injectable and research peptides aren't allowed on TikTok Shop — but compliant topical cosmetics are. So for peptide brands we run the TikTok-Shop-eligible SKUs: a claim-reviewed skincare line like this pharma-grade GHK-CU cream — while injectables stay on the channels where they belong.

Social commerceBeauty · Wellness · DTCCreator-ledWe handle category approval
Real-Time Reporting

Every client gets a
live dashboard.

For every client we build a custom reporting dashboard with all your real-time analytics in one place — spend, ROAS, conversions, and channel performance. You get your own private URL and can open it anytime. The data updates automatically, so you always see the latest numbers.

Your own private URLAuto-updating, always liveEvery channel in one viewKlaviyo email — coming soon

Soon we'll fold Klaviyo in too — so your email performance sits right alongside the ad data, in the same dashboard.

Book a call to see it live
yourbrand.report · live
Live
Ad Spend
$62.4k
▲ +8.2%
ROAS
4.7×
▲ +0.6×
Conversions
1,284
▲ +14%
CTR
2.9%
▼ -0.2%
Revenue · last 7 days$118,900
MTWTFSS
Meta Ads
58%
Google Ads
27%
TikTok Ads
15%
Auto-refresh · updated 2 min ago+ Klaviyo soon

Illustrative preview · every dashboard is built to your KPIs

How We Start

From brief to
live in 4 weeks.

Strategy call → brief → creatives → launch. Every engagement follows the same tested structure. No 3-month onboarding. No waiting until the account "warms up."

01Prep

Weeks 1–2 · Setup

  • Discovery call — geo, budget, unit economics, audience
  • Creative brief + 2–5 static/video assets produced
  • Klaviyo flows designed and built (if email in scope)
  • Pixel tracking + conversion events installed and verified
  • Landing page audit — written feedback before spend
  • Campaign structure built, audiences mapped, copy written
02Launch

Weeks 3–4 · Launch

  • Campaigns go live — Meta Feed, Reels, Stories, Marketplace
  • Daily Google Sheet: spend, clicks, ROAS, cart adds
  • Budget tracked daily — no silent overspend
  • 3–4 day check-in: early test data reviewed together
  • Winning audiences scaled, losing ones cut immediately
  • Email flows triggered from first paid traffic
03Scale

Ongoing · Scale

  • Creative refresh every 2–3 weeks (before fatigue shows)
  • New audience expansions tested alongside proven sets
  • Klaviyo campaigns added for seasonal moments + LTV
  • Weekly call: results, next week plan, creative feedback
  • ROI reviewed monthly — structure adjusted if needed
  • Add channels (TikTok, Pinterest, Google) as ROAS permits

Test budget $5–10k over 2–3 weeks · Full data before scale decision · NDA before briefing call

04 — Pricing

Build your plan.
See it pay back.

Add the services you want, watch the total update, and see a projected 6-month return. Bundle two or more and your UGC content is free.

Choose your services

UGC content — AI, 5 videos/mo
Free when you bundle 2+ services
FREE
$1,500/mo
Monthly ad budget$5,000
$5k$200k

Your plan

Meta Ads$2,500
Email & Text$1,700
UGC — 5 videos/moFREE
Management (monthly)$4,200
Free UGC value−$1,500
Monthly total$4,200/mo
+ ad budget$5,000/mo
Projected revenue · month 1–6
1
2
3
4
5
6
$125,450
6-mo projected revenue
4.2×
blended ROAS by mo 6
Get my plan →

Illustrative projection using blended client averages across paid, email & creative — not a guarantee. Actual results depend on offer, spend & market.

Minimum $5k test budget · NDA before briefing · No lock-in after 90 days

Before your strategy call

Fill out the brief.
We come prepared.

6 short sections covering your product, unit economics, marketing history, channels, budget, and creative. Takes 5–7 minutes. We review it before the call and come with a draft strategy — not generic questions.

Start the brief
6
Sections
Business · Economics · History · Channels · Creative · Contact
5–7
Minutes
Most questions are single-click
24h
Response
We reply with a draft strategy
NDA
Available
Before briefing call on request
05 — FAQ

Questions we always
get asked.

Pharmaceutical companies (OTC and Rx-adjacent), telehealth platforms, medical clinics, dental practices, wellness and supplement brands, and healthcare SaaS and devices. We work across DTC e-commerce and B2B lead generation equally.

Both. We write copy, brief creative, produce or direct UGC and static assets, and then plan and buy the media. Healthcare clients typically use us end-to-end — brief to live campaign to weekly reporting.

We write against FDA structure-function claim guidelines and FTC health advertising rules from the first draft. No drug claims, no before/after images where restricted, no testimonials that require substantiation. This is built into our process, not reviewed at the end.

$25,000/month in managed ad spend. Paid Ads is a fixed $2,500/month, with no percentage of spend.

We build multi-touch attribution models pulling from your ad platforms, CRM, and booking system simultaneously. For telehealth and clinic clients, we track lead → booked → attended → converted patient. For DTC, we track to purchase and LTV cohort. We never optimise to last-click.

For supplement and pharmaceutical brands on Google Shopping, LegitScript certification is required — we guide clients through the 3–4 week process. For Google Healthcare & Medicines, we manage the certification application across all target states or markets. Both open significantly cheaper inventory than uncertified accounts.

For lead generation, 3–4 weeks to exit the learning phase and produce stable CPL data. For DTC e-commerce, 4–6 weeks for creative optimisation and ROAS to stabilise. No legitimate agency promises week-one results.

Yes, standard for all healthcare and pharmaceutical clients. Your campaign data, creative, and results remain confidential. We provide a mutual NDA before any briefing call.

06 — The Team
Maria Gorn
Maria
Founder & Art
Olia Kvitko
Olia
Marketing & Advertising
Victoria Murga
Victoria
Strategy & Consulting
Lisa Medviedieva
Lisa
Director of Marketing
Tatiana Stektser
Tatiana
Paid Ads &
Valeria Denga
Valeria
Influencer Marketing Manager

07 — Start Here

Grow your
healthcare brand.

30-minute strategy call. We map your audience, channel mix, and show you what the first 30 days look like.

NDA available before the call

No lock-in · 3–4 new healthcare clients per month