Ayni Gold.
Tokenized Gold · Crypto Investment
A crypto-backed gold investment platform launching across nine geos. Meta blocks crypto by default — we ran two siloed Business Managers with custom event tracking to bypass the standard limitations and prove conversion to the algorithm.
Geo
USA + EU (9 markets)
Source
Meta · 2 BMs
Period
Mar–Jun 2026
Tier
Grey · Crypto
The Setup
What we were working with.
The Problem
Meta auto-bans crypto creative. Standard pixel tracking misses 30%+ of conversions. Without custom analytics, optimization is blind.
The Audience
Accredited investors and crypto-curious wealth holders across USA, UK, CA, AU, Sweden, Finland, Denmark, Ireland, Austria.
Our Solution
Two-channel strategy: direct site traffic + Telegram via influencer warming. Custom dashboard with chatterfy.ai attribution.
The Mechanics
What drove the numbers.
Top Campaigns
Best performers by registration.
Video 1 USA · TECH CRYPTO + CONSERVATIVE WEALTH + INVESTOR
Static Investment Calculator V2 · Sweden · Interests
Static Token Access V2 · Finland · Interests
Static 1 USA · TECH CRYPTO + CONSERVATIVE WEALTH + INVESTOR
Static Token Access V2 · Ireland · Interests
Static Investment Calculator V2 · Denmark · Interests
Static Token Access V2 · Denmark · Interests
Static 1 CA · TECH CRYPTO + CONSERVATIVE WEALTH + INVESTOR
What We Learned
The takeaways that repeat.
Off-platform analytics were non-negotiable
Meta's pixel missed 30%+ of conversions. The custom dashboard pulling FB events + on-site data gave us truth — without it, optimization would have been guessing.
Static beat Video on CPA
Static-format creative produced more registrations at lower CPC across most geos. Counter to "video is always better" assumption — restricted niches reward simplicity.
USA + Tech Crypto = highest LTV signal
The TECH CRYPTO + CONSERVATIVE WEALTH lookalike on USA traffic produced the highest registration volume — and the highest deposit rates downstream.
Telegram as the warming layer
Two-channel architecture: Telegram for trust + nurture, website for conversion. chatterfy.ai pixel on the redirect page made the attribution clean.
