Prostanorm Forte.
Men’s Health · Prostate Support
A prostate-health supplement campaign in Mexico through a CPA network. Two weeks of disciplined media buying — narrow audience, restricted placements, editorial creative — produced the cohort’s best CPL and a strong call-center approval rate.
Geo
Mexico
Source
Meta · FB + IG
Period
14 days · July 2023
Tier
Pharmaceutical · Men’s Health
The Setup
What we were working with.
The Problem
Meta’s default placements waste budget on Audience Network. Generic "supplement" creative trips review queues. Approval rates in nutra average 18–22%.
The Audience
Men 40+ in Mexico — narrowed sharply from default targeting. Higher CAC per click, but markedly higher post-purchase confirmation rate.
Our Solution
Medical-news pre-lander styling, Spanish-language editorial copy, placements locked to FB Feed, Video Feed, Reels, IG Stories only.
The Mechanics
What drove the numbers.
What We Learned
The takeaways that repeat.
Editorial pre-landers beat direct response
Medical-news styled pre-landers gave a soft entry. Cheap clicks paired with disciplined audience targeting produced the lowest CPL of any 2023 men’s-health campaign.
Restricting placements is free money
Disabling Audience Network + auto-placements removed 60%+ of low-quality clicks. The same $5K spend produced 3× the confirmed leads vs the previous default-placement test.
Age-gated targeting raises approval
40+ targeting raised post-purchase approval from a 22% baseline to 31.85%. The CAC is higher per click, but the buy-through rate compounds it back.
Spanish-language native copy matters
Generic translated copy was tested first and underperformed by ~40% on CTR. A native Mexican Spanish-speaking copywriter changed the trajectory in 48 hours.
