Paid advertising
for real estate
& PropTech brands.

Residential brokerages and agent teams, luxury real estate, PropTech and SaaS platforms, new home builders and condo developments, commercial real estate, mortgage lenders, and real estate investment platforms. We work across DTC lead generation and B2B agent recruitment equally.

Yes — agent recruitment is one of our highest-ROI services. We have run national brokerage recruitment campaigns generating thousands of licensed agent applications at $35–45 CPL, well below the typical $80–100 target. We use Meta and Google with commission comparison creative, targeting agents currently at competing brokerages by name.

Fair Housing compliance is built into our process from the first creative brief. We never use audience targeting by race, religion, national origin, sex, disability, or familial status. We follow Meta's Special Ad Categories protocol for housing ads, which limits certain demographic targeting. Geographic targeting is by ZIP code or radius only, with no discriminatory exclusions. We review all copy for Fair Housing language compliance before launch.

$5,000/month in managed ad spend. Paid Ads is a fixed $2,500/month, with no percentage of spend. For agent recruitment and new development campaigns with larger budgets ($45–100k/month), we provide a custom proposal reflecting campaign complexity.

We build multi-touch attribution models connecting your ad platforms to your CRM from day one. For lead-gen campaigns, we track lead source through to appointment, contract, and close — typically using HubSpot, Salesforce, or Follow Up Boss integration. For agent recruitment, we attribute application source to onboarding and first-year production. We never report first-click attribution; we build proper pipeline contribution models.

Yes. Luxury Miami Realty generated 847 qualified buyer leads at $23.60 CPL and 12 closings in 90 days for listings averaging $2.1M. The key distinction is precision audience construction — not broad aspirational targeting — combined with property-specific creative showing real prices, real photos, and real availability.

Yes. Our New Dev Miami Condo campaign generated 6,200 leads at $7.26 CPL and 48 deposits representing $15.2M in pre-sales in 90 days. We run Meta + TikTok architecture for pre-construction, with inventory urgency creative, virtual tour integration, and CRM sequences designed for the 60–90 day buyer decision cycle.

For lead generation campaigns, 3–4 weeks to exit the learning phase and produce stable CPL data. For new development pre-sales, we typically see first deposits in weeks 4–6. For agent recruitment, first qualified applications arrive within the first week of launch — recruitment intent is high and agents are always evaluating options. No legitimate agency promises earlier results.