Plastic surgery
marketing for
Miami practices.
Up Digital is a plastic surgery marketing agency in Miami. We build the ads, social content, search, and AI visibility that turn research into consultations: surgeon-led video, procedure content systems, and campaigns tracked to booked consults, handled carefully around the ad platform rules that govern elective procedures.
Paid Ads · Surgeon-Led Content · AI Search · Influencers · Reviews
Aesthetic marketing channels our team runs
Who hires a plastic surgery
marketing agency?
Surgeons and practice owners whose patients research for months before booking: solo practices building a name in a competitive city, aesthetic practices expanding beyond referrals, and Miami practices that serve out-of-town patients who fly in for surgery. Elective care is a trust purchase. Our job is to make your expertise visible long before the consultation.
Practices We Serve
What does plastic surgery marketing actually include?
Six services shaped by two realities of aesthetic marketing: patients decide on trust and proof, and ad platforms restrict how elective procedures can be promoted. Every program below is built for both.
Paid Ads, Policy-Aware
Google ads for procedure intent and Meta campaigns built inside platform rules: no before-and-after imagery that implies negative body image, no personal attribute targeting. Creative that converts without risking the account.
- Google procedure campaigns
- Meta creative within policy
- Consultation tracking
Social & Surgeon-Led Content
The surgeon is the brand. We direct recurring video: procedure explainers, myth-busting, recovery education, and day-in-the-life content that makes patients feel they already know you.
- Surgeon video system
- Procedure content pillars
- Captions, posting, community
SEO & AI Visibility
Patients ask ChatGPT for the best plastic surgeon in Miami. We build the procedure pages, case content, schema, and mentions that earn citations, plus classic SEO for procedure and location searches.
- Procedure and case pages
- AI citation readiness
- Medical and FAQ schema
Patient Stories & Influencers
Consented patient journeys and credible creator partnerships, handled with the discretion aesthetic patients expect. Every story documented, approved, and reusable across your channels.
- Consented story production
- Creator selection and briefs
- Usage rights secured
Websites & Consultation Funnels
Procedure pages that answer cost, candidacy, and recovery honestly, gallery systems with consent built in, and consultation booking that follows up instantly when a patient inquires.
- Procedure page system
- Gallery and consent workflow
- Booking and follow-up setup
Reviews & Reputation
A steady, ethical review system: happy patients asked at the right moment, every review answered, and your profile kept current across Google and the directories aesthetic patients actually check.
- Review request system
- Profile management
- Response handling
What results back
this team up?
Our published case work is in beauty consumer brands and local services advertising, the two disciplines aesthetic marketing combines. Here is both, labeled as what it is, with the full breakdowns on our case studies page.
The INKEY List
A skincare consumer brand program run end to end by our team: always-on paid social built for reach and repeat purchase. Beauty buyers behave like aesthetic patients: research-heavy, review-driven, and loyal to brands that educate.
Dental America
A local, high-ticket services program where every lead was tracked to a booked appointment. Consultations for elective procedures run on the same math: high case values justify careful, tracked acquisition.
Go deeper on either side
Aesthetic practices sit between our medspa work and our healthcare advertising. Read the medspa marketing page for the aesthetic service system, and our published AI SEO guide for plastic surgeons for how AI recommendations now shape patient choice.
How does a plastic surgery program get launched?
Audit first, consent systems second, campaigns third. Aesthetic marketing fails when content rights and ad policy are afterthoughts, so both are built into the setup, not patched later.
Weeks 1–2 · Audit & Consent
- Discovery call: procedures, case values, consult capacity
- Audit of ads, social, website, reviews, and AI visibility
- Content consent workflow for patients and stories
- Ad policy review for every planned campaign
- Content and campaign plan approved by the surgeon
Weeks 3–4 · Build & Launch
- Surgeon-led content system filming begins
- Procedure pages and consultation funnel improved
- Google and Meta campaigns built and policy-checked
- Review system switched on post-consult
- First content bank live across social
Ongoing · Grow
- Weekly content shipped, community managed daily
- Ads optimized against booked consultations
- Monthly AI visibility check for your procedures
- Patient story pipeline kept full and consented
- Monthly report: inquiries, consults, cost per consult
You own every account and asset · Consent-first content · No outcome promises, ever
What does it cost
in Miami?
Published rates, no quote games. Monthly services start at $1,800/month, bundles run $3,600 to $9,900/month, and ad spend is billed separately, directly to the platforms. Practice launches and website builds are scoped per project.
The full patient journey in one plan: surgeon-led content, ads tracked to consultations, and local SEO with AI visibility that keeps you the recommended name in Miami.
For practices that shoot their own content: strategy, direction, Google profile, reviews, and AI visibility handled, creative guided by our team.
3-month minimum · Ad spend billed directly to platforms · Influencer fees quoted per campaign
Questions Miami
surgeons
ask us first.
07 · Start Here
Book more
consultations.
Book a free discovery call. We audit your ads, content, reviews, and AI visibility, then map the first 30 days: the content system, the campaigns, and the tracking that ties consults to spend.
340 SE 3rd Street, Miami, FL 33131
No lock-in after 3 months · You own every account
