GATEWAY COUNSELING CENTER
How we transformed a 30-year-old NYC nonprofit's digital presence through strategic SEO, Social Media, TikTok virality, and $120K/year in Google Ad Grants.
THE CHALLENGE
Gateway Counseling Center has served adults with developmental disabilities and mental illnesses for nearly 30 years across the Bronx, Manhattan, Queens, and Brooklyn. Despite their incredible impact on over 1,000 individuals and families, their digital presence didn't reflect their mission.
Their Squarespace website was functional but invisible to search engines. Social media was inconsistent. And they had never tapped into Google's $10,000/month Ad Grants program designed specifically for nonprofits like them.
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Low Organic Visibility
Estimated ~200-500 monthly organic visitors, ranking for fewer than 50 keywords -
No Google Ad Grants
Missing out on $120,000/year in free Google advertising as a 501(c)(3) -
Inconsistent Social Presence
685 Facebook followers, minimal engagement, no TikTok or Instagram Reels -
Manual Enrollment Process
Families discovering services through word-of-mouth only, limiting reach
OUR STRATEGY
SEO OVERHAUL
Complete technical SEO audit and implementation. Keyword research targeting "developmental disability services NYC," "OPWDD programs Bronx," "mental health day treatment New York." Schema markup for nonprofit organizations, local SEO for all 4 program locations.
SOCIAL MEDIA STRATEGY
Multi-platform content strategy across Facebook, Instagram, TikTok, and LinkedIn. Focus on success stories, day-in-the-life content, staff spotlights, and educational content about developmental disabilities and mental health awareness.
GOOGLE AD GRANTS
Full application and setup for Google Ad Grants program. $10,000/month in search advertising targeting families seeking services, care managers, and potential donors. Campaign structure optimized for 5% CTR compliance.
CONTENT MARKETING
Blog strategy covering OPWDD eligibility, mental health resources, caregiver support, and community events. Newsletter for families and advocates. Resource guides optimized for search and social sharing.
ANALYTICS & TRACKING
GA4 implementation with conversion tracking for tour bookings, enrollments, donations, and volunteer signups. Monthly reporting dashboard with KPIs tied to organizational goals.
LOCAL SEO
Google Business Profile optimization for all locations. Local citation building across healthcare directories. Review generation strategy from families and staff.
As a registered 501(c)(3), Gateway qualifies for Google Ad Grants — $10,000/month in free Google Search advertising. This program has distributed over $10 billion to 115,000+ nonprofits since 2003.
TIKTOK STRATEGY
Reaching New Audiences Through Short-Form Video
TikTok isn't just for Gen Z. It's where families research services, where advocates share resources, and where authentic nonprofit stories go viral. Gateway's mission-driven content has massive potential.
Expanding possibilities, one video at a time
CONTENT CALENDAR
Sample monthly content cadence across all platforms. Consistent posting builds trust, drives engagement, and improves organic reach.
TRAFFIC PROJECTION
SCOPE OF WORK
PROJECTED RESULTS
READY TO TRANSFORM YOUR NONPROFIT?
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