Law firm marketing
for Miami
firms.
The firms that sign the most cases in Miami win the same four battles: the Google local pack for “practice area lawyer near me”, a Google Business Profile tuned per practice area, a response to every new lead within minutes, and reviews that name the practice area. Up Digital runs all four: local SEO, Google Ads and Local Services Ads, review systems, and intake speed, from our office at 340 SE 3rd Street.
Brickell · Doral · Coral Gables · Hialeah · Miami Beach
What actually signs cases in Miami
Who hires a law firm
marketing agency?
Partners and managing attorneys who are too busy practicing law to run marketing: personal injury firms competing on the Hialeah and Doral corridors, immigration practices serving Doral and Little Haiti, family law offices in Coral Gables and Brickell, and corporate and real estate firms closing deals downtown. Up Digital is an Awwwards nominee agency based in Miami, and legal is one of the most competitive local search markets we work in.
Practice Areas We Serve
What does law firm
marketing actually include?
Six services that cover the whole client journey: found on Google, trusted through reviews, and signed through intake that answers in minutes. Pick a bundle or start with the one gap that costs you cases today.
Local SEO & Google Business Profile
When Miami searches "divorce lawyer near me", you need to be the answer on Maps, Google, and AI assistants. We manage your Google Business Profile per practice area, build citations, and run local pages, with AI for your business built into the workflow.
- GBP tuned per practice area
- Local pack rankings by neighborhood
- Citations and AI visibility
Google Ads + Local Services Ads
High-intent keywords and pay-per-lead placements for the searches that sign cases: "car accident lawyer Miami", "immigration attorney Doral". LSA setup with the Google Screened badge, tight negative keywords, and call tracking on every click.
- LSA setup and review engine
- High-intent keyword campaigns
- Call tracking and recording
Review System
Reviews are a local pack ranking factor and the first thing a prospect reads. We build the ask into your process at the moment clients are happiest, so reviews name the practice area, and we respond to every single one.
- Ask timing after wins
- Reviews naming the practice area
- Response protocol for all reviews
Intake Speed Systems
The firm that answers first usually signs the case. We wire speed-to-lead automation, missed-call text-back, and after-hours coverage into your intake, so no inquiry waits and every call is tracked to its source.
- 5-minute response automation
- Missed-call text-back
- CRM follow-up sequences
Website & CRO for Intake
Practice-area pages that answer the exact question the searcher asked, click-to-call on mobile, live chat, and trust signals above the fold. Spanish-language pages where your market needs them.
- Practice-area landing pages
- Click-to-call and live chat
- Trust signals and attorney bios
Content & AI Visibility
Answer-first content that ranks and gets cited: FAQs that AI assistants quote, "best [practice] lawyer Miami" coverage, and entity data that keeps your firm consistent everywhere machines read.
- Question-shaped FAQs
- AI assistant citations
- Consistent entity data
What results back
this team up?
Straight answer: we publish numbers we can show you, from the same team that would run your firm's marketing. Our verified case work is in consumer brands and paid media, and our local search work comes from Miami businesses competing in the toughest local packs. Here is both, labeled as what it is.
The INKEY List
A consumer brand program run end to end by our team: always-on campaigns across paid social, built for reach and repeat purchase. The same creative and media system we bring to law firm campaigns.
Dental America
A local-services paid ads program where every dollar had to turn into booked appointments. Local intent, tight geo targeting, and weekly optimization: the same discipline high-stakes legal keywords need.
And on the Miami market itself
Legal is one of the most competitive local search markets in Miami-Dade: personal injury, immigration, and family law firms all fight for the same three local pack spots. Our local SEO system, Google Business Profile management per practice area, and review velocity work is built for exactly this kind of fight.
How does a law firm
program get launched?
Audit first, intake second, spend third. Whether you are a solo practice or a multi-attorney firm, the sequence is the same, and you see the plan before any budget moves.
Weeks 1–2 · Audit & Setup
- Discovery call: practice areas, markets, intake process, goals
- Audit of Google Business Profile, reviews, site, and ads
- Call tracking set up: every call traced to its source
- Intake baseline: how fast you answer today
- Competitor local pack analysis by practice area
Weeks 3–4 · Launch
- GBP rebuilt per practice area, posting weekly
- Review system live: asks timed to your wins
- Google Ads and Local Services Ads live
- Intake speed system wired: 5-minute response, text-back
- Practice-area pages and first content live
Ongoing · Grow
- Ads optimized weekly against consults and signed cases
- Review velocity compounding month over month
- GBP posts and Q&A kept fresh per practice area
- Monthly report: calls, qualified consults, signed cases
- Practice pushes: seasonal and market-driven campaigns
You own every account and asset · Reporting weekly · No percentage-of-spend fees
What does it cost
in Miami?
Published rates, no quote games. Monthly services start at $1,800/month, bundles run $3,600 to $9,900/month, and ad budgets are scoped honestly per practice area after a discovery call, because personal injury clicks cost more than estate planning ones.
The full client journey in one plan: found on Google, trusted through reviews, signed through intake. Ad spend is separate and billed directly to the platforms.
For firms that want the local pack first: Google Business Profile per practice area, review system, and intake speed handled, ads when you are ready.
3-month minimum · Ad spend billed directly to platforms · Spanish-language pages available
Questions Miami
law firms
ask us first.
07 · Start Here
Sign more
cases.
Book a free audit. We review your Google Business Profile, reviews, ads, and intake speed, then map the first 30 days: local pack, campaigns, and the system that answers every lead in minutes.
340 SE 3rd Street, Miami, FL 33131
No lock-in after 3 months · You own every account
