PONGBOT
PADEL X.
From zero to 11K followers. Viral UGC content, a Halloween tournament at the courts where Richard Branson trains, and Meta ad campaigns that turned organic momentum into scalable growth.
The Brand
AI-POWERED
BALL MACHINE.
Pongbot is the world's most advanced AI padel ball machine — a technical product breaking into one of the world's fastest-growing sports. The challenge: build a brand from scratch in a niche market, create content that makes a piece of sports equipment feel exciting, and grow a real community.
We partnered with Pongbot to handle everything from content strategy and UGC production to event activations and paid media.
Category
Sports Technology
Location
Miami, FL
Platform
Services
UGC · Editing · Meta Ads · Events
Phase One
UGC CONTENT
PRODUCTION.
We started with hook-first UGC scripts designed to stop the scroll. "This Ball Machine is INSANE" was our opening play — athlete POV content shot on-court at Padel X, Miami's most prestigious padel venue. No studio, no polish, just raw authentic footage that felt native to Instagram Reels.
Hook Engineering
Every reel opens with a pattern-interrupt — bold text overlay, unexpected angle, or a compelling question about the product.
Athlete POV
Content shot from the player's perspective. Real courts, real players, real reactions — makes the product the hero without looking like an ad.
Native Format
Vertical 9:16, trending audio, native captions. Each piece looks like organic content, not a brand post — which is why it performs like organic content.
UGC Reels Produced
Phase Two
PROFESSIONAL
BRAND EDITING.
Alongside UGC, we produced polished brand highlight reels — fast-cut montages, motion graphics, and cinematic product shots that gave Pongbot a premium feel on the grid while still feeling authentic to the sports community.
Phase Three
HALLOWEEN
PADEL X EVENT.
We organized and executed a Halloween tournament activation at Padel X — one of Miami's most exclusive padel venues, known as the place where Richard Branson trains. This wasn't just an event, it was a content machine.
Tournament Prize
The tournament winner received a Pongbot — turning the product into a prize worth competing for and generating massive organic conversation.
100 Attendees
Filled an exclusive Miami padel venue with 100 players, spectators, and content creators — all producing organic social content throughout the event.
$0 Ad Spend
The entire event was activated through organic Instagram outreach, DMs to the local padel community, and story sequences — zero paid media required.
Venue Credibility
Padel X — Where Richard Branson Trains
Choosing Padel X wasn't accidental. Miami's most prestigious padel courts — known for hosting high-profile players including Richard Branson — gave Pongbot instant credibility and a story worth telling. The venue association positioned Pongbot as a premium product in a premium space.
Phase Four
META ADS
CAMPAIGN.
With a warm organic audience built from 11K followers and event attendees, we launched targeted Meta campaigns — using the UGC content that already proven itself organically as paid creative.
Warm Audience Retargeting
Retargeted users who engaged with organic reels, visited the profile, or watched 50%+ of any video. These warm audiences convert at 3–5x the rate of cold traffic.
Lookalike Audiences
Built lookalike audiences from the Instagram follower base and event attendees — finding new potential customers who match the profile of people already interested in Pongbot.
UGC as Ad Creative
The organic UGC content that performed best on Instagram became the paid ad creative — zero new production cost, proven hooks, native feel that avoids the "this is an ad" response.
Sports & Interest Targeting
Layered targeting: padel players, tennis players, gym-goers, sports equipment buyers — reaching highly qualified audiences who already had the lifestyle Pongbot fits into.
Meta Ads Transparency
View Live Pongbot Ads
See the active ad campaigns in Meta's public Ad Library — all creatives, formats, and targeting visible.
Results
WHAT WE
DELIVERED.
WANT RESULTS
LIKE THESE?
Let's build your brand from the ground up — content, events, and paid media that work together.