Brand Identity · 03

WELLNESS
IN BLOOM.

Eco-minimalist brand identity for a wellness coaching brand — earthy color palette, packaging, and photography emphasizing calm and community.

About the Project

Community for Health & Wellness

Up Digital collaborated with Orange Umbrella to develop a comprehensive brand identity for Priscilla Grace Barnes — a Registered Nurse, Personal Trainer, and Nutritional Coach creating a community for individuals seeking guidance on their wellness journey.

The visual identity draws from eco-minimalism for sophistication and an earthy, calming color palette for wellness messaging. Photography emphasizes a relaxed, calm, and safe atmosphere that invites the community in.

What We Delivered

Logo & visual identity

Eco-minimalist color palette

Packaging design

Brand photography direction

Brand guidelines

Merch design (tote, leggings)

Logo System