UP DIGITAL
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Our Own Brand · Case Study 00

AI Marketing Agency · Miami

UP DIGITAL
BRAND SYSTEM.

We didn't hire an agency. We built it ourselves — every pixel, every animation, every component of Up Digital's visual identity is a product of the same work we deliver to clients.

6
Mascot Variants
8
Brand Colors
4
Design Principles
Motion States

01 — Identity

LOGO
SYSTEM.

Mark on Black · Primary

Up Digital mark on black
Up Digital wordmark

Mark on Lime · Reversed

Up Digital mark lime
Up Digital black wordmark

Mark on Card · White

Up Digital mark white
Up Digital wordmark

02 — Color System

THE
PALETTE.

#BFFF00
Acid Lime
#050507
Void Black
#0d0d0f
Card Dark
#38BDF8
AI Blue
#F472B6
Hot Pink
#A78BFA
Deep Purple
#F97316
Ember Orange
#34D399
Neo Green

Acid Lime

Primary

Void Black

Background

Card Dark

Surface

AI Blue

Tech

Hot Pink

Social

Deep Purple

Creative

Ember Orange

Energy

Neo Green

Growth

03 — Mascot System

MEET THE
LLAMA TEAM.

Strategy Llama
Marketing Strategist
01

The default face of Up Digital — confident, direct, always leading.

Social Llama
Social Media Manager
02

Glued to the phone, finding the viral hook, tracking the reach.

Dev Llama
Web Developer
03

Deep in code — Next.js, AI integrations, pixel-perfect UX.

PR Llama
Press & Media
04

Mic drop energy. Pitching to Forbes. Every story lands.

Sports Llama
Brand Activations
05

On the court with Pongbot. Events, ambassador deals, IRL moments.

Creative Llama
Brand Designer
06

Palette in hand, paint everywhere. From first stroke to final guideline.

BUILD YOUR
BRAND.

From logo to full visual identity — we design brands that people remember, trust, and buy from.