PONGBOT.
AI-powered tennis ball machine. We built the full brand — from identity and brandbook to AI-generated court renders, social media, merch, and product videos.
Brand Guidelines
BRAND
IDENTITY.
Color Palette
Typography
Primary Typeface
Logo Mark
Macron (ō) over the O is a distinctive brand signature — references precision timing and machine rhythm.
Usage Rule
All-caps always. No lowercase. The macron ō must appear in all primary logo applications.
About the Project
Where AI Meets the Court
Pongbot is an AI-powered tennis ball machine designed for serious players. Up Digital developed the complete brand campaign — positioning the product at the intersection of elite sport and modern aesthetics.
Using Midjourney, we generated a series of cinematic court renders across different color worlds — pink mountain courts, blue indoor arenas, space-inspired venues — building a visual language that makes the hardware feel like a luxury lifestyle object.
The campaign included merch design, AI-enhanced product photography, social content strategy, and a comprehensive brandbook delivered to the client.
What We Delivered
Campaign Gallery
THE
WORK.
AI Video Production
IN
MOTION.
AI Court — Blue Arena
AI Court — Pink Mountain
AI Court — Space Aesthetic
Product Shoot
AI Render — Lifestyle
Real Court Footage
Live sessions — players on the court with Pongbot
Pongbot on Court
Live Demo
Group Session
Influencer Campaign
3-MONTH
PARTNERSHIPS.
Partners Activated
Across 3 months
Combined Reach
Influencer followers
Top Partner
Isabela Miro
Months Longest Deal
Ambassador contracts
Featured Partners
Isabela Miro
@isabelamiro
Isidora
@isidora
Rahul Khatwani
@rahulkhatwani
Partner Content
BRAND.
AI-powered campaigns for brands that want to stand out. Let's build something iconic.