Brand Identity · 06
PASTRIES BY
MADOLYN.
Warm, artisanal brand identity for a boutique pastry business — from logo to packaging mockups, with a soft color palette that tells the story of craft and care.
About the Project
Artisanal Identity from Scratch
Up Digital collaborated with Orange Umbrella Agency to create a complete brand identity for pastry chef Madolyn Barnes — covering logo design, packaging, and web development for her artisanal dessert business.
The palette of soft greens, pinks, and warm browns evokes warmth, craftsmanship, and the handmade quality that defines the brand. Every touchpoint — from business cards to packaging mockups — reflects this careful, personal approach.
What We Delivered
Color System
COLOR
PALETTE.
Light Green
#E2EFDD
Blush Pink
#FCE8EA
Mauve
#E9B6BD
Tan
#A08F7D
Deep Brown
#544A43
Typography
TYPE
SYSTEM.
Display / Script
Madolyn
Cormorant Garamond Italic
Body / Sans
Aa Bb Cc
Montserrat Regular
Display
Cormorant Garamond
Body
Montserrat
Weights
Logo & Identity
BRAND
IDENTITY.
Packaging
THE
WORK.
