Food & Beverage
CHAPTER
Coffee.
A specialty coffee brand built around human connection — warm, earthy identity with an interlinked CC monogram that speaks to community and belonging.
The Brief
A MOMENT FOR
CONNECTION.
Chapter Coffee needed a brand that felt warm, artisanal, and deeply human — something that communicated quality without pretension. The tagline: "A moment for connection and a sense of belonging through coffee."
We developed a full identity system anchored by an interlinked CC monogram evoking a coffee bean, an earthy seven-color palette, and Runalto Extra Light as the signature typeface — elegant with warmth.
Services Delivered
01 — Logo Design
Primary Mark
02 — Logo Design
Logo Variations
03 — Logo Design
Logo on Color
04 — Typography
Primary Typeface
Runalto
EXTRA LIGHT
Wordmark
CHAPTER COFFEE
Brand Voice
A moment for connection and a
sense of belonging through coffee.
05 — Color
Color Palette
06 — Color
Color Pairings
07 — Application
Brand in Action
A moment for connection and a sense of belonging through coffee.
Chapter Coffee — Brand Tagline
BRAND.
From logo to full visual identity — we design brands that people remember, trust, and buy from.
