Raffi Group
Crafting a Fresh Brand Identity, Website, and Marketing Strategy for Elite NYC Real Estate Brokerage and Law Firm
CLIENT
Raffi Salbashian
BRIEF
Founder Raffi Salbashian has an impressive history of providing top-notch legal support in the vibrant New York real estate scene. He's successfully represented multi-billion-dollar condominium projects, managed construction developments, and been a strong advocate for a diverse clientele that includes property owners and contractors.
Raffi came to Up Digital to embark on an exciting journey: creating a fresh real estate brand. This project involved crafting a unique brand identity, designing and developing a user-friendly website, ensuring monthly SEO services to boost online visibility, and devising engaging social media and marketing strategies.
SERVICES
· Brand Naming
· Web Design & Development
· Branding & Logo Design
· Marketing Strategy
· Social Media Management
· Copy Writing
· Video Editing
WEBSITE
New Brand Identity
Team Up Digital has proudly crafted a fresh identity and introduced the captivating brand name, "Raffi Group." Our primary goal was to distinguish this brand from the giants in the real estate industry.
One of the standout features of our branding is the logo, which features a unique interpretation of the letter "A," inspired by the elegant lines of a rooftop.
Our choice of brand colors further reinforces the message of luxury and premium quality. We've incorporated an elegant black, symbolizing opulence and exclusivity, complemented by a diverse palette of blues that entices attention and adds depth to our brand's visual identity.
Logo
Website Icon
Brand Color Palette and Slogan
Web & Mobile Design
We've proudly launched a brand-new luxury real estate website for the Raffi Group. Our custom-designed Squarespace site consists of stunning photography, engaging hover effects, custom CSS animations, and plugins, ensuring a fully responsive user experience.
What's more, we keep the active listings page up-to-date month by month. If you're in search of your dream home, make sure to visit the Raffi Group website regularly to stay in the loop!
SEO Strategy
Our team of experts has meticulously crafted a comprehensive SEO strategy aimed at enhancing Raffi's website's search engine rankings, boosting traffic, and ultimately driving increased conversions. With our strategic approach, we're dedicated to elevating your online presence and delivering tangible results.
Blog posts page
SEO Strategy for Raffi Group
Social Media Management
Our updated social media plan leverages a content calendar to ensure a consistent feed, featuring daily property reels, story highlights on NYC landmarks and new developments, and insights from our Founder, Raffi.
Promotion Strategy
We're amplifying our reach with META ads, collaborations with key influencers, and live Instagram sessions with top real estate experts. This strategy not only showcases our listings but also positions us as authoritative voices in real estate, offering investment tips and industry insights.
Instagram Strategy for Raffi Group
Branding Materials
Recognizing the inconvenience of carrying physical business cards, we've introduced a sleek and efficient solution for the entire Raffi Group Team – digital business cards. But that's not all. We've also revamped our online presence with new Facebook and LinkedIn banners, ensuring a fresh and professional look across social media platforms.
Buyers Guide Flipbook
The Buyer's Guide serves as a comprehensive overview and timeline of the typical transaction process once the perfect home has been chosen. Our creative team has meticulously crafted this guide, featuring custom illustrations, and we've made it easily accessible by publishing it on Flipsnack, where it transforms into a user-friendly flipbook format.