Inga Nova Photography
Rebranding and Website Design for Inga Nova Photography
CLIENT
Inga Nova
BRIEF
Los Angeles-based photographer Inga Nova collaborated with Up Digital to create a distinctive online portfolio. The project aimed to showcase her photography work through a website that reflected her unique style and artistic vision.
SERVICES
· Logo Design
· Web Design & Development
· Copy Writing
WEBSITE
Web Design
Custom Animations and Interactivity: To bring the site to life and engage users on a deeper level, custom animations were strategically incorporated. Interactivity elements, such as hover effects and smooth scrolling, further enriched user engagement.
SEO Optimization: SEO optimization was a key focus throughout the design process. The website was structured and coded to be SEO-friendly, incorporating best practices such as optimized meta tags, responsive design, and fast loading speeds.
New Branding
Recognizing the unique needs and preferences of clients seeking wedding, maternity, and lifestyle photography, the project aimed to craft a brand identity and online platform that resonated deeply with individuals looking for personalized and emotionally rich photographic experiences. The introduction of a new logo, along with a fresh color palette and typography, was instrumental in setting the tone for a brand that speaks to the elegance, warmth, and personal touch that clients expect from such significant life events.
