Bic
Up Digital worked with Bic to amplify in-store Sales with Innovative Strategies
About The Client
BIC, a renowned global brand, has been at the forefront of the stationery industry since its inception in 1945.
BIC is best known for its iconic products, including the world-famous BIC Cristal® ballpoint pen. BIC offers a diverse range of stationery solutions, including mechanical pencils, markers, highlighters, correction tape, and more. Whether in the classroom, the office, or at home, BIC provides the tools needed to express ideas, create art, and leave a lasting mark.
1M
Total Impressions
15k
Total Engagement
15
Total Posts
+20%
Total Sales
Objective
The primary goal was to uplift in-store sales by an impressive 20%, highlighting the importance of these ubiquitous FMCG products.
Challenge
The strategic use of influential endorsements, the calculated scarcity technique, and the seamless customer journey elevated the brand's image and redefined its luxury identity. This case study exemplifies the power of tailored marketing approaches in not only changing consumer perception but also translating it into tangible business success.
Strategy
Unique Proposition: The strategy focused on capturing consumer attention through novel and remarkable formats, paired with a distinct Unique Selling Proposition (USP).
Geo-Targeted Engagement: Geo-targeting was employed to pinpoint the nearest stores for each consumer, offering a personalized touch to the shopping experience.
Audience Interest Testing: Different interests of the target audience were thoroughly tested, ensuring the approach resonated effectively.
FB Market Carousel: A remarkable success story unfolded with the launch of a Facebook Market Carousel campaign. This format allowed immediate purchase options with a welcome bonus, presented via a promotional code.
Results
Measurable Success: The client experienced a remarkable 25% surge in total sales, demonstrating the efficacy of the implemented strategies.
Consumer-Centric Approach: Geo-targeting not only made the shopping experience convenient but also highlighted the client's commitment to personalized service.
Engagement and Conversion: The FB Market Carousel campaign showcased remarkable engagement and conversion rates, contributing significantly to the sales increase.
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