Nonprofit marketing
that funds
the mission.
Up Digital is a nonprofit marketing agency. We manage Google Ad Grants, the $10,000 a month in free Google search ads most nonprofits leave unclaimed, and pair it with paid campaigns, social media, and AI visibility, so your mission gets found by donors, volunteers, and the people you serve.
Google Ad Grants · Paid Search · Social · Donor Journeys · AI Visibility
Programs and platforms we run for mission-driven teams
Who hires a nonprofit
marketing agency?
Executive directors and development teams who need donor growth without adding headcount: foundations with research to fund, community nonprofits that must fill programs, and organizations sitting on an unused Google Ad Grant. The grant alone is worth $120,000 a year in search visibility. Most nonprofits claim a fraction of it, or lose it to compliance mistakes. We fix both.
Missions We Serve
What does nonprofit marketing actually include?
Six services built around how nonprofits actually grow: free search reach from the grant, paid campaigns for the moments that matter, content that turns impact into donations, and reporting your board can read.
Google Ad Grants Management
The full grant lifecycle: eligibility check, Google for Nonprofits enrollment, account build, and the compliance work that keeps the grant active, including click-through rate, keyword quality, and conversion tracking rules.
- Eligibility and application
- Account structure and campaigns
- Compliance monitoring
Paid Search & Social Ads
The grant has limits: caps and restrictions mean high-value donor terms often need paid campaigns beside it. We run Google and Meta ads for donor acquisition, giving days, galas, and remarketing.
- Donor acquisition campaigns
- Giving day and event pushes
- Remarketing to past supporters
Social Media & Content
Impact, told weekly: beneficiary stories, research explainers, and behind-the-scenes content that gives donors a reason to stay close between asks. Strategy, production, and community management included.
- Mission storytelling system
- Impact report content
- Executive director visibility
AI Visibility & SEO
Donors now ask ChatGPT which charities to support. We structure your site, profiles, and content so AI assistants can find, understand, and cite your mission, and so local searches find your programs.
- AI citation readiness
- Program and location pages
- Review and profile system
Email & Donor Journeys
Welcome series for new donors, impact updates that are not asks, lapsed donor reactivation, and event invitations, written and sent on a calendar your small team can sustain.
- New donor welcome series
- Impact update cadence
- Lapsed donor reactivation
Websites & Donation Pages
Donation pages that convert on mobile, campaign landing pages for every push, and accessibility standards public funders expect. Built fast, measured against completed donations, not pageviews.
- Donation page optimization
- Campaign landing pages
- Analytics and donation tracking
What results back
this team up?
Straight answer: nonprofit marketing is a focused practice inside Up Digital, and we will not invent nonprofit case studies we do not have. What we bring is a published Ad Grants playbook and a paid media team with verified results in other sectors. Here is both, labeled as what it is.
The Ad Grants System
Our published guide walks the whole program: eligibility, the 5-step setup, the compliance rules that suspend accounts, and how to pair the grant with paid campaigns. It is the exact system we implement for clients, free to read before we ever talk.
Dental America
The paid media discipline behind our nonprofit work: a local services program where every dollar was tracked to a booked appointment. Donor campaigns get the same treatment: tracked to completed donations.
Read the playbook first
Our Google Ad Grants guide covers eligibility, setup, compliance, and the paid pairing strategy in full, with an FAQ your board can read. If the grant is new to your organization, start there. If your account was suspended, the guide explains the usual reasons and fixes.
How does a nonprofit program get launched?
Eligibility first, grant second, growth third. You see the plan, the compliance checklist, and the reporting format before any campaign launches, and your organization owns every account from day one.
Weeks 1–2 · Eligibility & Audit
- 501(c)(3) status and Google for Nonprofits check
- Audit of existing ads, site, and donation flow
- Grant application or suspended account review
- Tracking plan: donations, signups, calls
- Campaign priorities mapped to your programs
Weeks 3–4 · Build & Launch
- Grant account structured and compliant
- Conversion tracking verified end to end
- Donation and landing pages fixed or built
- First campaigns live: grant plus paid pairing
- Social and email calendars running
Ongoing · Grow & Report
- Compliance monitored so the grant stays active
- Monthly board-ready report: reach, donors, cost
- Giving day and event campaign bursts
- AI visibility and SEO improvements monthly
- Quarterly strategy review with your team
Your organization owns every account · Board-ready reporting · No percentage-of-donations fees
What does it cost
in Miami?
Published rates, no quote games. Nonprofit programs use the same rate card as our other work: monthly services start at $1,800/month, bundles run $3,600 to $9,900/month, and Ad Grants setup is scoped per project after an eligibility check.
The full system in one plan: grant and paid search managed, social content running, and local SEO with AI visibility building your donor base between campaigns.
For organizations starting with the essentials: social direction plus local SEO and AI visibility, with the grant application handled as your first project.
3-month minimum · Ad spend billed directly to platforms · Influencer fees quoted per campaign
Questions nonprofit
leaders
ask us first.
07 · Start Here
Put your mission
in front of donors.
Book a free discovery call. We check your Ad Grants eligibility, audit your current visibility, and map the first 30 days: grant, campaigns, and content that turns attention into funding.
340 SE 3rd Street, Miami, FL 33131
No lock-in after 3 months · You own every account
